Demand for education technology products and services is growing in the United States and internationally. EdWeek Market Brief recently hosted a webinar focused on helping companies identify new opportunities—and mistakes to avoid—in both of those markets.

Featured presenters for this webinar, which is now archived and available for free viewing, are Kevin Bushweller, executive editor of EdWeek Market Brief, and Diane Glass, the director for business and higher education for The International School Consultancy in the United Kingdom.

Fueled by advances in classroom technology and changes in curriculum, the number of companies offering their products and services in U.S. schools has risen over the past five years.

They are competing in a K-12 landscape that is likely to be transformed further with the December 15 passage of The Every Student Succeeds Act. The law is expected to bring major changes in testing, professional development, classroom technology, support for specialized populations, and other areas.  In fact, state and local education policies and purchasing practices had already been shifting in response to the Common Core State Standards, the push to personalize learning, and demographic changes in the country.

Meanwhile, more than 8,200 K-12 private schools around the world teach their students in English and follow American, British, or International Baccalaureate curricula.

All these schools are independently run, with money to spend on classroom resources and support services, and a need to provide a high-quality education.

“Most of these international schools are eager to work with reputable U.S. and British-based education suppliers,” Glass said.

To gain insights about how your company can identify opportunities in the United States and around the world, visit the archived, on-demand webinar at this link:

www.edweek.org/go/webinar/MarketBrief