Despite increases in school funding at the state level, district leaders are cautious about what future budgets hold, an EdWeek Market Brief survey finds.
How Your Ed-Tech Company Should Respond to a Disappointing Usage Report
Districts want vendors to be proactive in the face of disappointing analytics that show teachers and students aren’t engaging with a digital tool.
Tips for Making Account-Based Marketing Work for Your Education Company
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
Marketplace K-12
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K-12 Dealmaking: EVERFI Acquires U.K.-based EdComs, Nearpod Expands Into Higher Ed
Education Startup Competition Sees Trends in Project-Based Learning and Products for Niche Audiences
Businesses Tend to Get Blasted on Facebook. What Are the Implications for Ed. Companies?
Net Neutrality Court Ruling Could Challenge Ed-Tech Companies Around Content Delivery
The Startup Blog
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K-12 Esports Teams Can Give Students College and Career-Readiness Skills
This Ed-Tech Company Moved From ‘Not Yet’ to a Program Inspired by Customer Demand
How One K-12 Startup Is Harnessing the Podcasting Wave
5 Ways Company Leaders Should Look to ‘Abundance’ to Improve Productivity
The Curriculum Resources the K-12 Market Is Missing
A curriculum is only as good as the motivation school districts have to use it. More and more, districts want materials that are highly rated, culturally responsive, and allow for collaborative professional learning experiences—materials designed not only for today’s needs but for the future demands of districts. But companies also need to be attuned to…
