A strong majority of school district leaders say they prefer to buy from nonprofit companies, an EdWeek Market Brief survey shows.
The Inside Track on Making K-12 School District Leaders Love Your LMS
When Is the Best Time to Reveal Pricing? Here’s What District Leaders Had to Say
In Judging Instructional Products, Educators Have This Message: Show Us Your Evidence
What Are K-12 Districts’ Top Data Needs? Think Student Achievement and Subgroups
How to Sell to Principals Without Burning Bridges in District Central Offices
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
An Architect of the Common Core Talks About Resistance to Testing and What’s Ahead
5 Tips for How Education Companies Can Manage and Inspire Remote Workers
6 Tips for Making Education Products Accessible for Students With Disabilities
Sales Strategy Experts Lay Out Successful Paths to K-12 District Connections
Marketplace K-12
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Ed. Companies in Limbo as Florida Delays Curriculum Adoption Amid Standards Overhaul
K-12 Dealmaking: China’s TAL Acquires Ready4 Inc.
Mergers and Acquisitions in Education Industry Jump 9 Percent Over Last Year
Microsoft Acquires Education Data Platform From Brightbytes
The Startup Blog
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4 Ways to Support K-12 District Implementation of Your Ed-Tech Product
4 Steps to Boost Social-Emotional Learning in Your Classroom
How to Design Professional Development that Turns Your Users Into Repeat Customers
Decoding the Difference Between Selling to Schools and Selling to Districts
Superintendent of Calif. District Looks for ‘Data-Rich’ Products to Fuel Education Transformation
The superintendent of the Compton Unified School District has overseen a digital shift there, in part through partnerships with ed-tech companies.
