How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
How the Future of Work Will Heap New Pressure on K-12 Companies
Schools will increasingly count on education vendors to deliver products that cultivate analytic skills and collaborative ability, labor experts say.
How Does an Education Company Put New Venture Capital Funding to Work?
Classcraft, a company that develops games for student engagement and learning, is growing and that means it will have use part of its $7.5 million in new funding to build out its sales infrastructure.
Marketplace K-12
Free
FTC: Ed-Tech ‘Ambassadors’ Must Follow Social Media Influencer Guidelines
Amazon, Already a Presence in K-12, Expands Its Support for Ed-Tech Startups
ISTE Acquires EdSurge, in Pairing of Event- and News-Focused Ed-Tech Organizations
How Houghton Mifflin Harcourt Plans to Cut Product Development Costs
The Startup Blog
Free
4 Principles of Early-Stage Ed-Tech Startup Hiring
4 Traits to Look for in a Startup Co-Founder to Create Great Chemistry
K-12 Esports Teams Can Give Students College and Career-Readiness Skills
This Ed-Tech Company Moved From ‘Not Yet’ to a Program Inspired by Customer Demand
How to Make a Top District Ed-Tech Administrator Happy
The Prince George’s County school system has a tech team that helps with product implementation, and vendors need to connect with that team, says district tech leader Lisa Spencer.
