More than half of administrators rarely adopt products for district-wide use based on the recommendations of teachers who test the ed-tech tools in their classrooms.
When a K-12 Company Leaves the Market, How Do Its Rivals Seize the Moment?
When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Shifts in California, Texas Markets Create New Dynamics for K-12 Companies
Inside China’s Burgeoning Education Market: The Value of Prestige and Brand Names
More Ed. Companies Are Relying on Remote Workers. What Are the Benefits and Risks?
10 Products That Cut Through the Noise at ISTE, and What It Means for Vendors
Open Educational Resources Provider Talks About Shaking Up the K-12 Market
Illustrative Mathematics CEO Lisa O’Masta, who leads one of the country’s biggest providers of open educational resources, explains what districts want from curriculum.
To Succeed in China’s K-12 Market, Focus on Specific Needs and Cultivate Local Contacts
‘Your Job as an Innovator Is Not to Have Ideas, It Is to Help Solve Problems’
Inside a K-12 Mega-Merger: Illuminate Education CEO Breaks Down the Deal
Insights on ESSA’s Title IV Program, and How Districts May Spend Their Funding
Marketplace K-12
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Hip Hop-Infused Ed Biz Flocabulary Names Its First President
Britain’s Ed. Secretary Calls for “Revolution” in School Tech, and New Ideas From Industry
New Site Connects Students With Ed-Tech for ‘Real World’ Expertise, Guidance
To Bolster K-3 Literacy, North Carolina Provides 24,000 iPads for Reading Teachers
The Startup Blog
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4 Questions to Determine Whether Educators Need Artificial Intelligence
12 Computer Science Resources That Boost Summer Professional Learning
5 Ways to Improve Conferences and Make Them More Productive
Drive Business Forward With a Company Rallying Cry
Atlanta’s Data Strategists Offer Valuable Insights for Education Companies
One of the biggest lessons learned is to involve the end user from the beginning of the process, asking educators the key questions they need the data to answer.
