6 Tips for Making It in Developing African Markets

The Founder of an African Ed-Tech Incubator Offers Guidance for Companies Keen on Introducing Products to Emerging Economies

Senior Editor

Education companies can succeed in developing countries if they’re clear about the risks and carefully evaluate which markets are right for them — and which markets are over-hyped, says Jamie Martin, the founder of the African ed-tech incubator Injini.

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