The education landscape is crowded with companies seeking investment dollars. How can entrepreneurs stand out, and convince investors that their products are worth the risk?

In an interview with EdWeek Market Brief, Brian A. Napack, a senior advisor with Providence Equity, offers detailed advice to education business on that front. Napack says companies need to have specific solutions in mind that are attuned to the daily realities of, and pressures faced by, K-12 teachers and administrators.