‘Good to Great’ Author Jim Collins Shares How to Drive ‘Flywheel’ Momentum in Your Company

Great Companies Tend to Amplify the 'Brutal Facts Data' Over the 'Good News Data'

Associate Editor

In the midst of the “dot-com bust” in 2001, Amazon’s Jeff Bezos invited Jim Collins to work with his executive team.

That was at a time when many tech companies—and potentially even Amazon—faced the possibility of fast extinction.MB-Analyst-View-headshot-Jim-CollinsJim Collins is a student and teacher…

Schedule a Tour

Join us to get access to the rest of this premium article.

Already a member? Log in.