One of the fun parts about starting a company and creating a product is creating a brand identity for the product. And a logo. Before you set out to have a logo designed, make a resolution to get clear on your purpose as a business and what message you want to convey.
This is a post about fundraising. The one I have to write because everyone’s expecting me to write it. The one I wouldn’t write if I could avoid it because I think it’s the wrong thing to focus on publicly.
A year ago, there were two of us at Edthena.
Last night, there were four of us here in San Francisco at our first holiday-party-type get together.
I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.
As a startup founder, you’ll only work on days of the week that end in y.
Monday. Tuesday. Wednesday. Thursday. Friday. Saturday. Sunday.
The fourth day of this work week is Thanksgiving. Even though some might argue that “holiday” fits the “y” rule, I’ll be taking that day off.
In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.
As a startup, naming your product is one of the most difficult decisions you’ll make. While you’ll work to control the message around your brand, it may ultimately take on a life of its own.
Last week I realized I’m guilty of trying to serve two masters: customers and users.
Sometimes a banner week means big news. Sometimes a banner week literally means…
The process of building a company includes building a team. Sometimes people join. Sometimes people leave. Regardless of how they leave, it’s called termination in the eyes of the human-resources-type folks of the world.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.