District Leaders Share Their Pet Peeves About Vendors Making Promises They Can't Keep, Falling Short on Implementation
District officials are especially wary of ed-tech companies over-promising, and not guaranteeing strong implementation of their products, a survey reveals.
Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Winning the West May Require Different Tactics Than Those Breaking Through Back East
School districts’ ELL ed-tech needs are as diverse as English learners themselves, suggest the results of an exclusive survey of 200 district leaders.
Exclusive Survey Finds the Academic Benchmarks, and the Next-Gen Science Standards, Shape Purchasing
Despite grassroots resistance from some politicians and parents, the common-core standards are heavily influencing K-12 buying decisions, as are the Next-Gen Science Standards, a survey finds.
Survey results suggest they're even more important than a track record of working with the district
Trying to win a school district ed tech contract? Proprietary survey results suggest you should provide strong tech support and professional development.
Regional differences in demand and the role of district size are key factors to consider
K-12 demand for formative and computer-adaptive testing is likely to grow this school year, but companies should pay close attention to regional differences and district size.
2016-17 Market Preview Predicts a Focus on Customized Curriculum
Top district officials offered different views of the likelihood they will try personalized learning strategies such as curriculum changes, flexible learning environments, and competency-based progressions, over the coming year.
Exclusive Survey Offers Insights Into Schools' Evolving Priorities for 2016-17
The growing popularity of open educational resources is one of several trends company officials should expect to see during the 2016-17 school year, a new survey suggests.
Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
A Survey of K-12 Leaders Suggests Room for Expansion in Certain Types of Schools
Exclusive survey of 400 K-12 leaders suggests there is room for expansion in private schools and affluent public schools and where satisfaction levels are low.
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