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Holly Yettick
Director, Research Center
Holly Yettick directs the Education Week Research Center, which produces standalone studies as well as analyses for Education Week and special reports such as Quality Counts. Holly began working at Education Week in 2014 after earning a Ph.D. in 2013 from the University of Colorado at Boulder's School of Education and completing a postdoctoral fellowship at the University of Colorado at Denver's School of Public Affairs. Prior to attending graduate school, she spent 11 years covering education and other topics for newspapers in Florida, Alabama, and Colorado.
E-mail hyettick@epe.org @HollyYettick LinkedIn
Exclusive Data
Nov. 30, 2016June 7, 2017

Avoiding Costly Errors in Responding to K-12 RFPs

District Leaders Share Their Pet Peeves About Vendors Making Promises They Can't Keep, Falling Short on Implementation

By Holly Yettick
MBExclusive-Data_RFPs

District officials are especially wary of ed-tech companies over-promising, and not guaranteeing strong implementation of their products, a survey reveals.

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Exclusive Data
Nov. 22, 2016June 8, 2017

3 Mistakes Companies Make With the Former Educators They Hire

Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum

By Holly Yettick
MB_DataPoint_former-educator-sales-contact2

Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.

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Exclusive Data
Oct. 28, 2016April 27, 2017

Ed-Tech Needs for English Learners Vary by Region, District Size

Winning the West May Require Different Tactics Than Those Breaking Through Back East

By Holly Yettick
MBOCT_Data-ELLs-homepage

School districts’ ELL ed-tech needs are as diverse as English learners themselves, suggest the results of an exclusive survey of 200 district leaders.

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Exclusive Data
Oct. 13, 2016April 27, 2017

Common-Core Standards Alive, Kicking–and Shaping K-12 Buying Decisions

Exclusive Survey Finds the Academic Benchmarks, and the Next-Gen Science Standards, Shape Purchasing

By Holly Yettick
MBOCT_Data-CC-homepage

Despite grassroots resistance from some politicians and parents, the common-core standards are heavily influencing K-12 buying decisions, as are the Next-Gen Science Standards, a survey finds.

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Exclusive Data
Sept. 30, 2016Sept. 27, 2023

Tech Support, PD Are Top Competitive Advantages in Ed-Tech Contracting

Survey results suggest they're even more important than a track record of working with the district

By Holly Yettick
Tech Support

Trying to win a school district ed tech contract? Proprietary survey results suggest you should provide strong tech support and professional development.

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Exclusive Data
Sept. 16, 2016March 16, 2021

Survey Reveals Potential Sweet Spots in the K-12 Assessment Market

Regional differences in demand and the role of district size are key factors to consider

By Holly Yettick
MB_Sept_Exclusive-Data1

K-12 demand for formative and computer-adaptive testing is likely to grow this school year, but companies should pay close attention to regional differences and district size.

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Exclusive Data
Aug. 30, 2016June 7, 2017

Breaking Down K-12 Leaders’ Personalized Learning Priorities

2016-17 Market Preview Predicts a Focus on Customized Curriculum

By Holly Yettick
MB_August_Exclusive-Data2-Personalized-learning-marketplace_GETTY

Top district officials offered different views of the likelihood they will try personalized learning strategies such as curriculum changes, flexible learning environments, and competency-based progressions, over the coming year.

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Exclusive Data
Aug. 24, 2016March 16, 2021

Assessing the Competitive Threat of Open Educational Resources

Exclusive Survey Offers Insights Into Schools' Evolving Priorities for 2016-17

By Holly Yettick
Exclusive-Data-EdTech-tools_HP_GETTY

The growing popularity of open educational resources is one of several trends company officials should expect to see during the 2016-17 school year, a new survey suggests.

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Exclusive Data
July 28, 2016June 8, 2017

5 Tips for Breaking Into the Ed-Tech Professional Development Market

Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests

By Holly Yettick
MBData-Exclusives-homepage-TeacherPD-Getty

Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.

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Exclusive Data
July 22, 2016June 8, 2017

Targeting Your Opportunities in the Formative Assessment Market

A Survey of K-12 Leaders Suggests Room for Expansion in Certain Types of Schools

By Holly Yettick
market-brief-data-insight_formative-assessment-FINAL

Exclusive survey of 400 K-12 leaders suggests there is room for expansion in private schools and affluent public schools and where satisfaction levels are low.

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