The CEO of ed-tech startup Listenwise describes the transformation of her company mission, based on the needs she saw in the marketplace.
Different styles of leadership work best for different companies and CEOs. Which one is right for you?
Creating a short-term, tangible goal for your company can help re-focus and unite different departments or initiatives.
Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.

Intentionally establishing your company’s values and mission is an important factor in building a strong venture.
There’s a lot of information to soak up at SXSWedu. But it’s also an opportunity to make important startup connections.
Because ed-tech products may cross the lines of several budget areas, schools can be creative in finding the funds to pay for them.

The benefits of a second round through an ed-tech accelerator are exponential.
Customers’ needs and wants prompted Listenwise to add new features and resources to the product. Customer feedback is key.
Last spring we decided to launch a series of webinars since we had never done webinars before. We know teachers are pressed for time but eager to learn and hone their craft. We thought giving teachers and administrators the option of a free webinar might interest them and be convenient to listen to live, or view the recording in their own time.
What we found blew us away.