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Michelle R. Davis
Michelle R. Davis was a senior writer and social media strategist for EdWeek Market Brief who covered educational technology, including trends around digital education. She was also a senior contributing writer for Education Week. Michelle began working at Education Week in 2002 as a federal education reporter.
E-mail mdavis@epe.org
Marketplace K-12
Jan. 30, 2019March 16, 2021

At FETC, Vendors Told to Study State and Local Policy to Unlock K-12 Market

By Michelle R. Davis

At FETC in Orlando, a panel of ed-tech company investors and advisers weighed in on the latest trends in the market and pitfalls for vendors to avoid.

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Market Trends
Jan. 17, 2019March 16, 2021

Breaking Down Rewards and Risks for Ed. Companies Staging Product Ambassador Programs

Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority

By Michelle R. Davis
MB-1.17.19-Market-Trends-Ambassador-Products-Ethical-Warning-Getty

Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.

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Marketplace K-12
Jan. 17, 2019Jan. 17, 2019

Educators as Ed-Tech Company Brand Ambassadors Raises Ethical, Policy Questions, Report Finds

By Michelle R. Davis

A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.

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Marketplace K-12
Jan. 2, 2019March 16, 2021

The Hottest Stories in the Ed. Market in 2018, and What It Means for the New Year

By Michelle R. Davis

The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.

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Marketplace K-12
Dec. 20, 2018March 16, 2021

Top Posts of 2018 Focus on Big Education Companies and Popularity of Digital Tools

By Michelle R. Davis

What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12’s 10 most popular blog posts over the past year.

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K-12 Insider
Dec. 14, 2018March 16, 2021

Chief Academic Officer Puts High Value on Data, Engagement, and Ease of Use in Digital Tools

K-12 Administrator Wants to Compare ‘Apples to Apples’ When Examining Product Research by Vendors

By Michelle R. Davis
MB-Dec12-K-12Insider-Evaluate-EdTech-Tools-Getty

The chief academic officer of a 13,000-student district says he weighs vendor-produced research as he investigates whether a digital product or service is right for students.

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Purchasing Alert
Dec. 7, 2018Feb. 10, 2022

Washington District Expanding Wireless Network; Georgia District to Buy New Chromebooks and Carts

By Michelle R. Davis

The Federal Way system in Washington will expand its wireless network to accommodate more mobile devices; a New Hampshire district seeks a new website; and a Georgia district wants new Chromebooks and arts.

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Purchasing Alert
Nov. 30, 2018Nov. 30, 2018

Maryland District Seeks Student Information System; Buffalo Schools to Buy Pre-K Materials

By Michelle R. Davis

The largest school district in Maryland is looking to buy a new student information system, and the Buffalo school district is seeking to buy an array of pre-K resources.

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Purchasing Alert
Nov. 21, 2018Feb. 10, 2022

Texas District Seeks College and Career Readiness Contract; Virginia District to Pay for Overhaul of Internet Access

By Michelle R. Davis

The Round Rock, Texas school district is offering a five-year contract for a career- and college-readiness provider; a Virginia district seeks to upgrade its digital infrastructure; and the Buffalo district wants new audio-visual equipment.

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Market Trends
Nov. 21, 2018March 16, 2021

When Districts Don’t Advertise Purchasing Plans, Vendors Can Still Get In on the Action

Even When There's No Formal RFP, Education Companies Can Find Creative Ways to Land Contracts

By Michelle R. Davis
MB-November-2018-Market-Trends-Nov-21

There are many reasons why K-12 districts don’t put out public bids for purchases. But proactive companies can put themselves in a position to win that under-the-radar work, anyway.

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