Data network overhaul and device insurance. The Buffalo, N.Y., school district is looking for an update of its district-wide routing system; Washington, D.C., charter schools need insurance for Chromebooks and Macbooks; and the Fort Collins, Colo., school system is seeking a WiFi redesign. Recent Solicitations Active/upcoming solicitations for goods/services Buffalo Public Schools, New York Focus: Data network…
Sales Strategy Experts Lay Out Successful Paths to K-12 District Connections
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
An Atlanta-area school district is looking for a system to help monitor social media threats, and another Georgia system wants to purchase desktop devices.
The Fairfax, Va. school system needs laptops for a 1-to-1 computing program, while the Palm Beach, Fla. school district is requesting information about specialized education management systems. Also, the Nashville district is looking to purchase evidence-based interventions.
Tips for Winning New Clients and Expanding Your Footprint in the K-12 Market
Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
A Washington state district will buy new math curricula and a Reno, Nev. district wants literacy software. A Texas district seeks a credit recovery program.
A Texas district seeks upgraded security on campuses; the Loudon, Va. school system will buy new history and social science materials; Antioch, Calif. schools want new educational, behavioral and therapeutic supports for students with disabilities.
Steps for Mastering the Four Seasons of the K-12 Education Market
Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Professional Learning Trends Move Into the LMS Marketplace
Schoology Instructional Strategy Director Outlines PD Features That Educators Want
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
School Districts Look for Diversity in Leadership of K-12 Companies, So ‘They Get Us’
California's Oakland Schools Weigh Racial, Gender Makeup of Companies When Making Purchasing Decisions
Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.