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  • About
Michelle R. Davis
Michelle R. Davis was a senior writer and social media strategist for EdWeek Market Brief who covered educational technology, including trends around digital education. She was also a senior contributing writer for Education Week. Michelle began working at Education Week in 2002 as a federal education reporter.
E-mail mdavis@epe.org
Market Trends
Jan. 12, 2018March 16, 2021

Education Companies Rethinking Strategies in Response to New Federal Tax Law

Tax Cuts Could Have Very Different Impact on Large, Small K-12 Providers

By Michelle R. Davis
MB-Jan-2018-Market-Trends-1

The massive, $1.5 trillion tax overhaul is prompting some companies to invest in new products while others are acting more cautiously.

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Market Trends
Dec. 1, 2017Dec. 5, 2017

ESSA Accountability Plans Offer K-12 Companies Key Primers on State Needs

Opportunities Exist Around Communication Tools, Improved Data systems, ELL Curricula, and Career Readiness

By Michelle R. Davis
MB-Nov-MarketTrends-View-2-GETTY

All states have now submitted their ESSA accountability plans and their details provide direction on where market demands and opportunities are likely to emerge.

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Market Trends
Nov. 21, 2017Nov. 21, 2017

5 Things in the GOP Tax Bill That K-12 Companies Should Watch Carefully

Provisions in Legislation Could Curtail District Spending, but Also Free Up New Dollars

By Michelle R. Davis
MB-Nov-2017-Late-Story-Nov-21

Provisions in the tax legislation moving through Congress could curtail district spending, but also free up dollars in new areas.

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Market Trends
Oct. 27, 2017March 16, 2021

Intersection of Virtual Ed. and Homeschooling Expanding Opportunities for Companies

Rise of Digital Learning Blurs the Line Between Online Charter Schools and Home Education

By Michelle R. Davis
MB-Oct-2017-Market-Trends-2

The rising popularity of virtual schools is causing a shift in the homeschooling curriculum market as students move seamlessly between online education and homeschooling.

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Analyst's View
Oct. 13, 2017Oct. 17, 2017

Connecting With Classroom Teachers, Researchers Is a Must for K-12 Providers

UPenn Business Innovation Program Director Offers Advice Based on His Experiences at Microsoft and Pearson

By Michelle R. Davis
Collaboration between educators, entrepreneurs, for-profit, academic researchers and state and local leaders for techology innovation for educators

The director of a new innovation center at the University of Pennsylvania offers advice for education companies based on his experiences as a senior executive at Microsoft and Pearson.

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Marketplace K-12
Sept. 25, 2017Sept. 25, 2017

Microsoft Moves to Enable Streamlined Purchasing of Bundled Products for Education

By Michelle R. Davis

The company says it is determined to move from selling a “disconnected mix of products” to an “integrated, holistic experience.”

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K-12 Insider
Aug. 10, 2017Sept. 21, 2017

Texas’ Slim K-12 Budget Challenges Schools, Education Companies

With Funding for the Next Two Years Basically Flat, Vendors Must Present Creative Options

By Michelle R. Davis
MB-Aug-2017-K-12-Insider-1

Even though Texas’ K-12 budget offers limited funding to districts, it creates opportunities for education companies that can help schools reduce costs.

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Analyst's View
July 20, 2017June 10, 2019

10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies

Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement

By Michelle R. Davis
MBJuly2017-Analyst-View-2

Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.

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K-12 Insider
June 21, 2017June 21, 2017

Districts Counting On Array of Tools to Reach Out to Community

Award-Winning Superintendent of Texas System Uses Twitter, Podcasts, Live Streams to Connect

By Michelle R. Davis
MBJune2017-K-12-Insider-2-Communication Technology

Superintendent Scott Muri talks about how parents’ and students’ expectations for communication from districts have changed.

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The Startup Blog
Opinion June 19, 2017July 14, 2017

Boost Girls’ STEM Education to Combat Sexism in Tech

By Michelle R. Davis

Access to high-quality science, technology, engineering and math programs, like coding, from a young age will improve female participation in the technology field.

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