Tech Companies Are Bringing Advances Into the Market, But Demand Is Still Outstripping Supply
School systems’ demands for devices both in the U.S. and internationally has surged during COVID, even amid bottlenecks in supply, says Futuresource Consulting’s Michael Boreham.
A Newsela Executive Talks About Shifting Away From COVID-Era Pricing
Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.
COVID-19 Has Created New Opportunities for Virtual Gatherings, Often on a Small Scale
With the cancellation of sprawling, in-person conferences because of the coronavirus, vendors are turning to fast-paced, interactive virtual events that allow for engaging discussions.
Vendors Have to Know When to Challenge Questionable Demands, and When to Give In
It’s not unusual for companies to hear requests from districts that the company thinks are misguided. What’s the best response?
The Best PD Helps Districts Engage in 'Change Management,' Says CEO of Teaching Matters
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
Education Companies Need to Make Sure They Have the Expertise, and Money and Time Set Aside to Weave Data and Evidence Into New Product Design
In designing products backed by research, K-12 vendors need to know where to focus their internal resources, and when to seek outside expertise.
Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Kahoot! has acquired two companies in one week, while Labster raised $21 million in a Series B round, Scholastic purchased a major stake in Make Believe Ideas in the U.K., College Board and MetaMetrics announced a partnership, and Wah Fu Education Group raised nearly $6 million in an IPO.
Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Renaissance has acquired Early Learning Labs, while Nearpod will acquire Flocabulary and Instructure is purchasing MasteryConnect.
Actionable K-12 intel for business leaders powered by data and original research you can trust.