Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Renaissance has acquired Early Learning Labs, while Nearpod will acquire Flocabulary and Instructure is purchasing MasteryConnect.
Two acquisitions–Weld North Education of Assessment Technology, and Allovue of Equiday–top our news, which includes LearnPlatform’s expansion and funding for Move This World.
Newsela has secured $50 million, while Securly has acquired TechPilot Labs and ACT has acquired the American College Application Campain.
Turnitin, the plagiarism-checking platform, will be acquired by Advance, while Weld North Education makes another acquisition and Class Dojo raises $35 million.
In recent dealmaking news MIT Press launches MIT press direct; OASIS integrates with Alma; and China’s TAL acquires a U.S.-Israeli company.
In recent dealmaking news Macmillan Publishers gets a new president; Coursera promotes new public health education courses; and Rosetta Stone unveils improved iPhone app.
College learning materials publisher FlatWorld releases a customizable textbook; supplemental education company Infobase acquires Credo Reference; OER courseware provider Lumen raises funds.
Big Tech Shifts Create Need for Screening, Retention, Social Media-Oriented Tools
School systems need tech-based HR systems capable of sharing data and analyzing information, says Dale R. Fisher, a board member of the American Association of School Personnel Administrators.
Social reading site Glose raises funds to expand into the education market; Accelerate Learning gains significant new investors,; and Grand Canyon Education seeks to acquire Orbis Education Services.
Actionable K-12 intel for business leaders powered by data and original research you can trust.