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Malia Rulon Herman
Contributing Writer
Malia Rulon Herman is a contributing writer for EdWeek Market Brief.
E-mail mrulonherman@epe.org @mrulon
Analyst's View
Nov. 19, 2019

How to Build PD — and Products — With Teachers’ Needs in Mind

The Best PD Helps Districts Engage in 'Change Management,' Says CEO of Teaching Matters

By Malia Rulon Herman
MB-Analysts-View-Teachers-Getty

Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.

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Market Trends
Oct. 24, 2019Oct. 28, 2019

6 Tips for Bringing Research Into Your Product Development

Education Companies Need to Make Sure They Have the Expertise, and Money and Time Set Aside to Weave Data and Evidence Into New Product Design

By Malia Rulon Herman
market-trends-research-in-eduction-product-development-Copyright-Getty-01

In designing products backed by research, K-12 vendors need to know where to focus their internal resources, and when to seek outside expertise.

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Analyst's View
June 14, 2019June 18, 2019

Getting K-12 Distribution Strategy Right in the Digital Era

Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized

By Malia Rulon Herman
MB-Analysts-View-June-13

The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.

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Marketplace K-12
May 16, 2019May 16, 2019

K-12 Dealmaking: Kahoot! Makes Two Acquisitions, Labster Raises $21 Million

By Malia Rulon Herman

Kahoot! has acquired two companies in one week, while Labster raised $21 million in a Series B round, Scholastic purchased a major stake in Make Believe Ideas in the U.K., College Board and MetaMetrics announced a partnership, and Wah Fu Education Group raised nearly $6 million in an IPO.

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Market Trends
April 12, 2019April 16, 2019

Congrats! Your K-12 Company Has Won State Adoption. Now What?

Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums

By Malia Rulon Herman
MB-Market-Trends-State-Adoptions-Networking-Getty

Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.

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Marketplace K-12
April 8, 2019April 29, 2019

K-12 Dealmaking: Three Acquisitions–Nearpod of Flocabulary; Renaissance of Early Learning Labs; Instructure of MasteryConnect

By Malia Rulon Herman

Renaissance has acquired Early Learning Labs, while Nearpod will acquire Flocabulary and Instructure is purchasing MasteryConnect.

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Marketplace K-12
March 27, 2019March 27, 2019

K-12 Dealmaking: Weld North Education Acquires Assessment Technology; Allovue Purchases Equiday

By Malia Rulon Herman

Two acquisitions–Weld North Education of Assessment Technology, and Allovue of Equiday–top our news, which includes LearnPlatform’s expansion and funding for Move This World.

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Marketplace K-12
March 15, 2019

K-12 Dealmaking: Newsela Raises $50 Million; Securly Acquires TechPilot Labs

By Malia Rulon Herman

Newsela has secured $50 million, while Securly has acquired TechPilot Labs and ACT has acquired the American College Application Campain.

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Marketplace K-12
March 9, 2019March 15, 2019

K-12 Dealmaking: Advance to Acquire Turnitin; Weld North Education Purchases Glynlyon

By Malia Rulon Herman

Turnitin, the plagiarism-checking platform, will be acquired by Advance, while Weld North Education makes another acquisition and Class Dojo raises $35 million.

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Marketplace K-12
Feb. 11, 2019Feb. 12, 2019

K-12 Dealmaking: China’s TAL Acquires Ready4 Inc.

By Malia Rulon Herman

In recent dealmaking news MIT Press launches MIT press direct; OASIS integrates with Alma; and China’s TAL acquires a U.S.-Israeli company.

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