Vendors Have to Know When to Challenge Questionable Demands, and When to Give In
It’s not unusual for companies to hear requests from districts that the company thinks are misguided. What’s the best response?
The Best PD Helps Districts Engage in 'Change Management,' Says CEO of Teaching Matters
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
Education Companies Need to Make Sure They Have the Expertise, and Money and Time Set Aside to Weave Data and Evidence Into New Product Design
In designing products backed by research, K-12 vendors need to know where to focus their internal resources, and when to seek outside expertise.
Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Kahoot! has acquired two companies in one week, while Labster raised $21 million in a Series B round, Scholastic purchased a major stake in Make Believe Ideas in the U.K., College Board and MetaMetrics announced a partnership, and Wah Fu Education Group raised nearly $6 million in an IPO.
Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Renaissance has acquired Early Learning Labs, while Nearpod will acquire Flocabulary and Instructure is purchasing MasteryConnect.
Two acquisitions–Weld North Education of Assessment Technology, and Allovue of Equiday–top our news, which includes LearnPlatform’s expansion and funding for Move This World.
Newsela has secured $50 million, while Securly has acquired TechPilot Labs and ACT has acquired the American College Application Campaign.
Turnitin, the plagiarism-checking platform, will be acquired by Advance, while Weld North Education makes another acquisition and Class Dojo raises $35 million.
Actionable K-12 intel for business leaders powered by data and original research you can trust.