Eager to reach new audiences and stay relevant during COVID, a number of education companies have overcome hurdles in unveiling new offerings during the ongoing health crisis.
School systems’ demands for devices both in the U.S. and internationally has surged during COVID, even amid bottlenecks in supply, says Futuresource Consulting’s Michael Boreham.
Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.
With the cancellation of sprawling, in-person conferences because of the coronavirus, vendors are turning to fast-paced, interactive virtual events that allow for engaging discussions.
It’s not unusual for companies to hear requests from districts that the company thinks are misguided. What’s the best response?
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
In designing products backed by research, K-12 vendors need to know where to focus their internal resources, and when to seek outside expertise.
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Kahoot! has acquired two companies in one week, while Labster raised $21 million in a Series B round, Scholastic purchased a major stake in Make Believe Ideas in the U.K., College Board and MetaMetrics announced a partnership, and Wah Fu Education Group raised nearly $6 million in an IPO.
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.