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Malia Rulon Herman
Contributing Writer
Malia Rulon Herman is a contributing writer for EdWeek Market Brief.
E-mail mrulonherman@epe.org @mrulon
Marketplace K-12
Feb. 4, 2019March 16, 2021

K-12 Dealmaking: Weld North to Acquire Glynlyon; McGraw-Hill Launches New Math, Science Curricula

By Malia Rulon Herman

In recent dealmaking news Macmillan Publishers gets a new president; Coursera promotes new public health education courses; and Rosetta Stone unveils improved iPhone app.

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Marketplace K-12
Jan. 28, 2019Feb. 10, 2022

K-12 Dealmaking: HMH Acquires Waggle; National Geographic Launches Pathways; Instructure Gets New CEO

By Malia Rulon Herman

College learning materials publisher FlatWorld releases a customizable textbook; supplemental education company Infobase acquires Credo Reference; OER courseware provider Lumen raises funds.

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K-12 Insider
Jan. 17, 2019Jan. 17, 2019

What K-12 HR Directors Are Demanding From Vendors

Big Tech Shifts Create Need for Screening, Retention, Social Media-Oriented Tools

By Malia Rulon Herman
MB-1.17.19-K-12-Insider-Human-Resources-Hiring-Resume-Getty

School systems need tech-based HR systems capable of sharing data and analyzing information, says Dale R. Fisher, a board member of the American Association of School Personnel Administrators.

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Marketplace K-12
Jan. 2, 2019Aug. 18, 2022

K-12 Dealmaking: Amazon Conducts Sting Operation; GlassLab Games Shuts Down; Follett Acquires NextTier

By Malia Rulon Herman

Social reading site Glose raises funds to expand into the education market; Accelerate Learning gains significant new investors,; and Grand Canyon Education seeks to acquire Orbis Education Services.

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Market Trends
Dec. 6, 2018Dec. 7, 2018

The New Skills Education Companies Want in Top Executives

The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand

By Malia Rulon Herman
MB-Dec-6-2018-Market-Trends

The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.

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K-12 Insider
April 20, 2018

Key Contacts for K-12 Companies: District Professional Development Directors

Administrators With Experience Leading Training Talk About What They Want From Vendors

By Malia Rulon Herman
MB-Apr-20-K-12-Insider-2

District staff from the Denver and Hillsborough County, Fla., schools want specific information about how PD products pitched to them will improve the work of teachers.

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K-12 Insider
Sept. 22, 2017Nov. 8, 2017

Lessons for How Companies Can Help Teachers Use Assessments More Effectively

Educators Need a Higher Level of 'Usable Output' From Tests, District Leader Says

By Malia Rulon Herman
K-12-Insider-MB-Assessment-Sept

Effective PD can boost teachers’ understanding of links between assessment and effective instruction, a recent pilot study suggests.

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K-12 Insider
May 31, 2017Sept. 27, 2023

An Inside Look at the Federal Title I Program, and How School Districts Spend Money

Ed. Providers Should Study K-12 Systems' Plans, and Understand the Flexibility the Law Allows

By Malia Rulon Herman
MBJune2017-K-12-Insider-Title-1

K-12 systems have more flexibility to spend federal Title I dollars than they might think, and vendors should understand what’s possible.

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Market Trends
March 9, 2017June 13, 2019

The Art of the Follow-Up: Closing the Deal After a Conference

How to Avoid Common Mistakes That Turn Into Missed Opportunities

By Malia Rulon Herman
school district contracts, closing the deal

More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.

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K-12 Insider
Feb. 23, 2017June 8, 2017

Districts Form ‘Clusters’ to Pump Up Purchasing Power in K-12 Marketplace

Networks Aim for Faster Buying Decisions and More Feedback for Education Companies

By Malia Rulon Herman
MB-K12-Insider-Clusters-Purchasing-Power-Getty

Small school districts are banding together into “clusters” to pump up their purchasing power, establish faster buying decisions, and provide useful feedback to education companies.

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Recent Posts

  • Illinois District to Purchase Math Intervention Program; Calif. System Needs Online Literacy Materials
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  • K-12 Dealmaking: Shaq leads EdSoma’s Seed Round; eDynamics Learning Acquires CTE Platforms
  • When Districts Say They Value ‘Research,’ What Do They Mean?
  • Illinois District Needs Professional Development for Administrators; Pa. System Looks for Virtual Tutoring

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