To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.