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Malia Rulon Herman
Contributing Writer
Malia Rulon Herman is a contributing writer for EdWeek Market Brief.
E-mail mrulonherman@epe.org @mrulon
Market Trends
Jan. 20, 2017May 11, 2017

Email Marketing: Generating Sales Leads vs. Alienating Potential Customers

Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI

By Malia Rulon Herman
MB-Jan-Market-Intel-2-v2

To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.

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Market Trends
Nov. 18, 2016March 16, 2021

How Companies Can Make the Most of Education Conferences

Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid

By Malia Rulon Herman
MB_Market-Intel1_Conferences-Networking

Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.

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Market Trends
Sept. 22, 2016Sept. 26, 2023

What Companies Should Know About Educators’ Social Media Habits

Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms

By Malia Rulon Herman
MB-MarketTrends-Social-Media-GETTY-01-01

Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.

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Market Trends
July 15, 2016June 7, 2017

Why District Size and Location Matters When Selling to K-12 Schools

Keep in Mind That the Vast Majority of the Nation's School Districts Have Fewer Than 2,500 Students

By Malia Rulon Herman
market-brief-market-intel-target-size-01

Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.

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Market Trends
May 20, 2016April 6, 2022

How Vendors Can Weather Superintendent Turnover: Advice From Top Executives

Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership

By Malia Rulon Herman
Organizational Chart, Leadership Turnover

Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.

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