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Pamela Martineau
Contributing Writer
Pamela Martineau is a contributing writer for EdWeek Market Brief.
E-mail pamelamartineau@yahoo.com @https://twitter.com/pamelamartineau
Market Trends
Jan. 28, 2021

Critical Ways Education Companies Can Support Employees During the Pandemic

Employers Can Find Ways to Turn Remote Office Environments Into Positives

By Pamela Martineau
MB-Market-Trends-Jan-28

Education businesses should ask their employees what support they need to be successful during COVID — and honor their successes during these difficult circumstances.

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Market Trends
Oct. 4, 2019March 16, 2021

How Your Ed-Tech Company Should Respond to a Disappointing Usage Report

Several Factors Can Weaken a District's Takeup of Education Products

By Pamela Martineau
MB-MarketTrends-Oct-3-Getty

Districts want vendors to be proactive in the face of disappointing analytics that show teachers and students aren’t engaging with a digital tool.

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Market Trends
July 2, 2019July 4, 2019

How Vendors Can Capitalize on School District Bonds

Companies That Are On the Scene Early Improve Their Odds for Landing Contracts

By Pamela Martineau
July-Market-Trends-Bonds-ballot-Getty

Bond measures are windows into district priorities, and vendors who are on top of of K-12 systems’ needs well before an item goes on the ballot can gain an advantage.

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Market Trends
March 7, 2019March 23, 2019

What Kinds of Product Testimonials Influence K-12 Educators?

Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say

By Pamela Martineau
MB-Mar-6-Market-Trends

EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.

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