Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
The superintendent of the Compton Unified School District has overseen a digital shift there, in part through partnerships with ed-tech companies.
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.
A procurement expert from the nation’s 9th-largest school system says the top reason some vendor contracts fail is due to cumulative neglect.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.