A newly approved law pumps $11.6 billion in new education funding into this critical state market for K-12 vendors.
Some companies see the potential for blockchain to transform K-12 administrative tasks. But are school district officials ready to take the leap?
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
The superintendent of the Compton Unified School District has overseen a digital shift there, in part through partnerships with ed-tech companies.
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.