Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
The superintendent of the Compton Unified School District has overseen a digital shift there, in part through partnerships with ed-tech companies.
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.
A procurement expert from the nation’s 9th-largest school system says the top reason some vendor contracts fail is due to cumulative neglect.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.