Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Education Companies Outline How They Are Making Structural Changes to Be More Service-Oriented
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
The List of Materials At Risk for Trademark and Copyright Infringement Is Longer Than Most Companies Realize
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An Ethics Guru and a PR Expert Talk About How to Make That Decision Without Alienating Customers
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
Eric Hirsch Describes the Rigorous Give and Take of the Product-Review Process
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Determining the Level of Risk You’re Willing to Take Will Help You Make Smart Strategic Decisions
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
Companies That Focus on Successful Implementation and Support of the District's Goals Get High Marks
The superintendent of the Compton Unified School District has overseen a digital shift there, in part through partnerships with ed-tech companies.
Steps Education Companies Can Take to Build Better Relationships With School District Leaders
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.
Procurement Expert From Nation's 9th-Largest School District Says Contract Failure Is a 'Cumulative Process'
A procurement expert from the nation’s 9th-largest school system says the top reason some vendor contracts fail is due to cumulative neglect.
Affordability, Educational Impact, and Data-Privacy Protections Are Key Features Schools Will Want in AI Products
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
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