The metrics your startup chooses to track say a lot about the kind of company you’re building, says this ed-tech CEO. Before focusing on growth metrics, consider measuring impact.

The metrics your startup chooses to track say a lot about the kind of company you’re building, says this ed-tech CEO. Before focusing on growth metrics, consider measuring impact.
Many startups are based in Silicon Valley, but operating out of the Bay Area comes with some serious risks and drawbacks
Tech founders are often taught to “scratch their own itch” by building products they themselves want to use. But what do you do when you’re building an ed-tech product and you aren’t a teacher or student?
Newcomers to the ed-tech space must often grapple with building a new professional network. For those who are savvy, industry conferences can offer a useful jumpstart.
Newcomers to the ed-tech space must learn an important lesson: If you’re not helping teachers, you have little chance of reaching students.
What happens when a startup pivots into the education space, but the founder isn’t from the K-12 world? Two years of self-education, iteration and relationship-building.