The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
The U.S. Department of Education’s Small Business Innovation Research program provides grants to early-stage ed-tech companies.
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
Gary Appenfelder, director of purchasing for the Nashville school system, talks about why the district is requiring vendors that handle students’ personally identifiable data to carry cyber insurance.
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.
Districts have shown a growing appetite for using software-as-a-service models to meet their instructional and academic needs, but they need support and training to make it happen.
A growing number of commercial and nonprofit efforts are slowly emerging to create a shared set of expectations for vendors and school officials for judging the quality of products.