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Tam Harbert
Contributing Writer
Tam Harbert is a contributing writer for EdWeek Market Brief.
E-mail tam@tamharbert.com @tamharbert LinkedIn
Market Trends
Dec. 19, 2019Feb. 27, 2020

Product Implementation That Works: 3 School Districts Describe Best Practices

Education Leaders in Alabama, Florida and N.J. Point to Customization and Response to Feedback

By Tam Harbert
MB-MarketTrends-Dec-20-Getty

The work of vendors in three school districts provides a roadmap for successful collaboration that can lead to repeat business.

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Analyst's View
Oct. 17, 2019

Tips for Making Account-Based Marketing Work for Your Education Company

A Follett School Solutions Executive Explains the ABM Strategy They're Using to Appeal to Teachers

By Tam Harbert
MB-Analysts-View-Oct-17

The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.

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Market Trends
Aug. 16, 2019Aug. 16, 2019

Worries About ‘Screen Time’ Are Rising. Here’s How Vendors Can Adjust

Companies Can Help K-12 Districts Ease Parents' Anxieties Through Better Communication, and Better Products

By Tam Harbert
MB-Aug-14-Market-Trends-screen-time-Getty

Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.

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Analyst's View
Aug. 16, 2017

The Ed. Department’s SBIR Program: What Companies Should Know to Land a Grant

Program Administrator Sees New Trends in Assessment, Virtual Reality From Ed-Tech Products

By Tam Harbert
MB-Aug-2017-Analysts-View-2

The U.S. Department of Education’s Small Business Innovation Research program provides grants to early-stage ed-tech companies.

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Market Trends
March 17, 2017May 11, 2017

Keys for K-12 Companies in Building and Maintaining Effective Advisory Boards

It's Important to Ask a Number of Critical Questions Before Recruiting Advisors

By Tam Harbert
leadership, governance, advise, counsel, advisory boards

Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.

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K-12 Insider
Dec. 30, 2016June 8, 2017

‘Cyber Insurance’ Emerges as Districts Guard Against Data-Privacy Risks

The Nashville School System Moves to Insulate Itself From Financial Risk

By Tam Harbert
MB-K12Insider-cyber

Gary Appenfelder, director of purchasing for the Nashville school system, talks about why the district is requiring vendors that handle students’ personally identifiable data to carry cyber insurance.

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Market Trends
Oct. 18, 2016June 7, 2017

Strategic Partnerships in Other Countries Are Key to Global Growth

Expanding Into Foreign Markets Takes Help From Other Companies That Know the Landscape

By Tam Harbert
MB-Oct-MarketTrends-partners

U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.

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Market Trends
Aug. 1, 2016May 15, 2017

As States Toughen Data-Privacy Laws, Ed-Tech Providers Adjust

Policies Vary, But Vendors Could Face Decisions on Pricing, Marketing Strategy

By Tam Harbert
MB-MarketIntel-Privacy-01-01

Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.

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Market Trends
May 12, 2016June 7, 2017

Rising K-12 Interest in Software-as-a-Service Brings Changes to Market

Districts Are Turning Increasing to Cloud-Based Services for Academic and Instructional Needs

By Tam Harbert
MBMAY-MarketIntel-Software-Services-GETTY

Districts have shown a growing appetite for using software-as-a-service models to meet their instructional and academic needs, but they need support and training to make it happen.

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Market Trends
March 25, 2016June 7, 2017

Bridging the Information Divide Between Companies and Schools Is a Struggle

But Emerging Efforts to Build a Procurement Hub and Speed Up Evaluations Could Help

By Tam Harbert
Disconnect in communications

A growing number of commercial and nonprofit efforts are slowly emerging to create a shared set of expectations for vendors and school officials for judging the quality of products.

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