Not every moment at a startup is the kind announced on Facebook or Twitter followed by “#winning.”

Some of the relatively ordinary sounding things that I have done in the past few days:

• Book flights for January conference
• Review sales pipeline
• Design and deploy new feature announcement email sent to users
• Collect examples of how large sites implement a feature we need
• Code business expenses from December for accountant
• Dispute charge with credit card company
• Follow up with prospective strategic partners
• Finalize list of business indicators to include in an automated report
• Help re-prioritize engineering queue to address newly urgent issues
• Run payroll
• Call state tax department about an error
• Monthly check-in with accountant
• Reserve hotel rooms for March conference
• Discuss and rename sales pipeline stages
• Review implementation of business indicators report
• Meet with CEO of another company
• Get the mail
• Answer support emails
• Hold meeting to discuss presentation for January conference
• Get bids for t-shirt printing costs
• Report a software bug to engineering
• Schedule meetings with prospective partners
• Research costs for exhibit displays at March conference
• Discuss ongoing development of a new feature with engineering

I guess this list is a friendly reminder that there are a lot of moments in between the headline-setting, gold-medal moments.

Photo credit: 1600 Report