CEO Marten Roorda Says His Company Needs to "Outsmart" Its Competitors
Marten Roorda, the CEO of ACT Inc., talks about the future of summative testing, and his company’s new, broad-based strategy.
A New State Law Will Drive District Spending in Specific Areas, a Pair of Experts Who Work With School Systems Say
A newly approved law pumps $11.6 billion in new education funding into this critical state market for K-12 vendors.
There's a Payoff for Companies That Grasp the Power of Motivation and Memory, Practice and Feedback
Learning scientist Bror Saxberg says the best research from his discipline is often missing from educational products and the professional development that goes with them.
K-12 Companies Can Be Targets for External Threats, But They Should Also Guard Against Internal Risks
Internal and external acts of fraud are hazards for businesses and nonprofits in education, as in any other industry. We look at how to combat the threats.
Imbellus' CEO Says Her Assessments Will Predict Students' Readiness for a Soon-to-Be-Disrupted Workforce
Imbellus’ CEO says her company’s AI-fueled assessments can give schools more useful information about students’ preparation for a fast-changing workforce.
Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Getting "the Right Message at the Right Time" to District Staff Is Essential, Says Kenneth Tam
Companies need to work to make sure teachers understand the “why” when a district is going with a new product, says Kenneth Tam.
The Federal Program Is More Flexible Than Many Districts Know, Explains Education Consultant Melissa Junge
Many districts don’t realize they can spend Title I money on subjects outside of reading and math, and on non-academic interventions, says Melissa Junge, a consultant on federal education programs.
Great Companies Tend to Amplify the 'Brutal Facts Data' Over the 'Good News Data'
Tech giant Amazon used Jim Collins’ flywheel concept to fuel its rapid expansion, and the author explains how the strategy can work for K-12 businesses too.
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