SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
State planning around the Every Student Succeeds Act, tax reform, education funding, and changes to technology programs present both opportunities and challenges for companies.
As Mexico’s New Education Model, or Modelo Educativo, puts new emphasis on broadening curricula and building English-language skills, one expert outlines the potential opportunities for school providers.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Can one contract meet all the needs of school districts and their ed-tech providers? That’s the premise behind a new contract launched by the Silicon Valley Education Foundation and several districts.
K-12 companies often use vague language in their privacy policies to try to give themselves maximum flexibility. That’s a mistake, one leading researcher on privacy says.
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Decisions about ed-tech purchasing are becoming more decentralized in many foreign markets, with an increased emphasis on using local content, says Microsoft Vice President Anthony Salcito.
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.