Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
State ESSA Plans, Trump's Budget, and FCC Policy Shifts Should Be on Your Radar
State planning around the Every Student Succeeds Act, tax reform, education funding, and changes to technology programs present both opportunities and challenges for companies.
Government Puts New Emphasis on Broadening Curricula, English-Language Skills
As Mexico’s New Education Model, or Modelo Educativo, puts new emphasis on broadening curricula and building English-language skills, one expert outlines the potential opportunities for school providers.
Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Silicon Valley Education Foundation Spearheaded Effort to Speed Purchasing, Address Data-Privacy Concerns
Can one contract meet all the needs of school districts and their ed-tech providers? That’s the premise behind a new contract launched by the Silicon Valley Education Foundation and several districts.
Vendors Should Be Sensitive to the Language They Use in Their Documents
K-12 companies often use vague language in their privacy policies to try to give themselves maximum flexibility. That’s a mistake, one leading researcher on privacy says.
Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Decisions about ed-tech purchasing are becoming more decentralized in many foreign markets, with an increased emphasis on using local content, says Microsoft Vice President Anthony Salcito.
Educators Want Companies That Understand Why Flexibility Is a Critical Feature
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.
Actionable K-12 intel for business leaders powered by data and original research you can trust.