The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Companies need to work to make sure teachers understand the “why” when a district is going with a new product, says Kenneth Tam.
Many districts don’t realize they can spend Title I money on subjects outside of reading and math, and on non-academic interventions, says Melissa Junge, a consultant on federal education programs.
Tech giant Amazon used Jim Collins’ flywheel concept to fuel its rapid expansion, and the author explains how the strategy can work for K-12 businesses too.
Former Kaplan CEO Jonathan Grayer believes digital K-12 curriculum and assessment needs an infusion of cutting-edge tech and research, and that the companies he’s backing will lead the way.
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.