Sales Reps With Ed-Tech Expertise, Commitment to Individual Products Are Prized
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
Getting "the Right Message at the Right Time" to District Staff Is Essential, Says Kenneth Tam
Companies need to work to make sure teachers understand the “why” when a district is going with a new product, says Kenneth Tam.
The Federal Program Is More Flexible Than Many Districts Know, Explains Education Consultant Melissa Junge
Many districts don’t realize they can spend Title I money on subjects outside of reading and math, and on non-academic interventions, says Melissa Junge, a consultant on federal education programs.
Great Companies Tend to Amplify the 'Brutal Facts Data' Over the 'Good News Data'
Tech giant Amazon used Jim Collins’ flywheel concept to fuel its rapid expansion, and the author explains how the strategy can work for K-12 businesses too.
Jonathan Grayer's Investment Group Weld North Aspires to Create 'Two-Way' Curriculum Resources and More Informative Tests
Former Kaplan CEO Jonathan Grayer believes digital K-12 curriculum and assessment needs an infusion of cutting-edge tech and research, and that the companies he’s backing will lead the way.
The List of Materials At Risk for Trademark and Copyright Infringement Is Longer Than Most Companies Realize
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An Ethics Guru and a PR Expert Talk About How to Make That Decision Without Alienating Customers
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
Eric Hirsch Describes the Rigorous Give and Take of the Product-Review Process
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
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