Vendors Should Be Sensitive to the Language They Use in Their Documents
K-12 companies often use vague language in their privacy policies to try to give themselves maximum flexibility. That’s a mistake, one leading researcher on privacy says.
Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Decisions about ed-tech purchasing are becoming more decentralized in many foreign markets, with an increased emphasis on using local content, says Microsoft Vice President Anthony Salcito.
Educators Want Companies That Understand Why Flexibility Is a Critical Feature
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.
Advocates Fear Cuts to Federal Grant Programs, But One Game-Industry Insider Sees Opportunity
A more business-oriented White House could have big implications for educational gaming companies and other ed-tech entrepreneurs, says a digital gaming expert.
But Products Require Customization to Localities, Not Just Spanish Translation
The Latin American education market is ripe for innovation as countries roll out big efforts to transform their schools digitally, and as middle-class families gain more spending power.
Despite Pent-Up Demand, Schools Are Taking Their Time Picking New ELA Products
A 35-district study examined how schools in California are deciding to buy English/language arts products, and the implications for companies working in other states.
New Data-Prediction Tools Can Help Education Leaders Identify Academic Needs Faster
Two experts on predictive analytics outline why it is important for companies to understand how data-prediction tools can seriously change the game for students.
Young Companies Need to Spot Market Shifts and Assemble the Right Teams
Entrepreneur and investor Jean Hammond spoke about common mistakes that education startups make, many of which offers lessons to established companies, too.
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