The List of Materials At Risk for Trademark and Copyright Infringement Is Longer Than Most Companies Realize
Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An Ethics Guru and a PR Expert Talk About How to Make That Decision Without Alienating Customers
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
Eric Hirsch Describes the Rigorous Give and Take of the Product-Review Process
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Achieve's Michael Cohen Sees a Lasting Impact of the Common-Core Standards in States and Districts
Recent audits of K-12 districts’ testing have revealed confusion about the nature and purpose of all of the assessments they have in place, says Michael Cohen, the president of Achieve.
Employers Need to Think Strategically About Keeping Off-Site Staff Engaged, Says Author Dan Schawbel
A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, Educational Impact, and Data-Privacy Protections Are Key Features Schools Will Want in AI Products
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
An Investor and the Chief of a Standards-Setting Organization Talk About Meeting Schools' Demands
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”
Actionable K-12 intel for business leaders powered by data and original research you can trust.