Trademark and copyright protections are available for things many companies don’t think about, such as unique names of product lines and computer code.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The Consumer Reports-like reviews—for more than 70 math and English Language Arts programs—are based on rubrics that seek to measure high-quality standards alignment.
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Recent audits of K-12 districts’ testing have revealed confusion about the nature and purpose of all of the assessments they have in place, says Michael Cohen, the president of Achieve.
A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”