There’s been an interest in more “holistic” forms of assessment at the state and district level over the past few years, and the testing organization is trying to seize the moment.
New Digital Learning Channel Poised to Create Big Opportunities for Vendors
Two Organizations, First Book and Games and Learning, Are Launching a Forum Meant to Pair Schools With High-Quality Ed Tech
The heads of two organizations, First Book and Games and Learning, are launching a channel that will allow schools to choose from a library of ed-tech materials.
How to Move Your Education Company Closer to the RFP Winner’s Circle
The CEO of a Company That Studies Procurement Points to Critical Best Practices in Bidding for K-12 Contracts
Corry Flatt, CEO of procurement company Bonfire, shares best practices and insider tips for increasing vendors’ odds when bidding on K-12 RFPs.
Key Insights on Europe’s Diverse Education Market
Technology Infrastructure and Appetite for Tutoring Varies Across Nations, a Venture Capital Investor Says
The school tech landscape varies enormously in Europe from country to country, as does demand for out-of-school tutoring, says Benoit Wirz, an education investor focused on the region.
How Ed-Tech Companies Work With ISTE to Achieve a ‘Seal of Alignment’
See Where Vendors Sometimes Fall Short in Meeting the Expectations for the Designation
Companies that want visibility among educators sometimes pursue a “seal of alignment” with ISTE Standards, to show how their products support teaching and learning based on the organization’s standards for students and educators.
The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies
When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
How to Build PD — and Products — With Teachers’ Needs in Mind
The Best PD Helps Districts Engage in 'Change Management,' Says CEO of Teaching Matters
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
How Does an Education Company Put New Venture Capital Funding to Work?
Classcraft's Co-Founders Lay Out Plans to Channel Investment Into Sales Teams, and R&D
Classcraft, a company that develops games for student engagement and learning, is growing and that means it will have use part of its $7.5 million in new funding to build out its sales infrastructure.
The CEO of 2019’s Fastest-Growing Ed. Company Explains How He Did It
InGenius' Co-Founder Has Learned Lessons About Management, Innovation, and the Need for Resilience
Joel Butterly, CEO and cofounder of InGenius Prep, talks about what it’s been like to grow his education company to have an international presence with hundreds of employees and contractors.
Tips for Making Account-Based Marketing Work for Your Education Company
A Follett School Solutions Executive Explains the ABM Strategy They're Using to Appeal to Teachers
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
Market Brief
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