Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Recent audits of K-12 districts’ testing have revealed confusion about the nature and purpose of all of the assessments they have in place, says Michael Cohen, the president of Achieve.
A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.