The school tech landscape varies enormously in Europe from country to country, as does demand for out-of-school tutoring, says Benoit Wirz, an education investor focused on the region.
Companies that want visibility among educators sometimes pursue a “seal of alignment” with ISTE Standards, to show how their products support teaching and learning based on the organization’s standards for students and educators.
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Strong teacher input is critical to the successful adoption of new technology in K-12 classrooms, says Teaching Matters CEO Lynette Guastaferro.
Classcraft, a company that develops games for student engagement and learning, is growing and that means it will have use part of its $7.5 million in new funding to build out its sales infrastructure.
Joel Butterly, CEO and cofounder of InGenius Prep, talks about what it’s been like to grow his education company to have an international presence with hundreds of employees and contractors.
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The U.S.-based virtual reality company zSpace has made inroads in China through a combination of careful planning and the use of strategic sales channels.
Todd Brekhus, the chief product officer at Renaissance, has been on both sides of major acquisitions in the education field and reveals his top pieces of advice.
Silver McDonald, the general manager of LEGO Education North America, says students need products that will teach them about collaboration, innovation, and coding to develop skills for careers of the future.