For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
Achieve's Michael Cohen Sees a Lasting Impact of the Common-Core Standards in States and Districts
Recent audits of K-12 districts’ testing have revealed confusion about the nature and purpose of all of the assessments they have in place, says Michael Cohen, the president of Achieve.
Employers Need to Think Strategically About Keeping Off-Site Staff Engaged, Says Author Dan Schawbel
A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, Educational Impact, and Data-Privacy Protections Are Key Features Schools Will Want in AI Products
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
An Investor and the Chief of a Standards-Setting Organization Talk About Meeting Schools' Demands
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”
Changing Math Instruction With His Own PD, and a Print-to-Digital Evolution Leads to Business in All 50 States
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
Stuart Udell, the Leader of Achieve 3000, Has Overseen 20 Acquisitions and Two Major Mergers
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
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