K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Schoology Instructional Strategy Director Outlines PD Features That Educators Want
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
Illustrative Mathematics' CEO Outlines How Her Organization Tries to Distinguish Itself From Its Rivals
Illustrative Mathematics CEO Lisa O’Masta, who leads one of the country’s biggest providers of open educational resources, explains what districts want from curriculum.
There Is Strong Demand for High-Quality Curriculum, Says Consultant Anip Sharma
Demand for private education, delivered through independent schools and tutoring, has surged over the years in China, and many companies from other countries have been able to sell there.
Cornell University Business Professor Says K-12 Market Is Ripe Because Education Is Valued Worldwide
Stephen Gal, a tech entrepreneur and Cornell professor, outlines how to establish value in a product, the best ways to fail, and how education companies can avoid mistakes.
Christine Willig Sketches Out Her Vision for the Re-Imagined Assessment and Data Business
Christine Willig, the CEO of a newly formed Illuminate Education, plans to focus on “process and people” as she combines five companies into one ed-tech business with a focus on a next-generation data platform, formative assessments, and more.
A Consultant Talks About How K-12 Companies Can Anticipate School Systems' Needs
Many districts are likely to use a new infusion of federal Title IV money to enhance existing programs, predicts David DeSchryver of Whiteboard Advisors.
Inc.com Columnist and Financing Expert Outlines the Factors to Consider When Growing a Business
Ami Kassar, a finance expert and columnist for Inc.com, outlines the questions entrepreneurs must ask themselves about risk, investment, and growth.
Pearson Study Found Three Prominent Barriers to Supporting Classroom Decisions
Kristen DiCerbo of education publisher Pearson discusses the company’s recent research into designing data dashboards that better support classroom decision-making.
Actionable K-12 intel for business leaders powered by data and original research you can trust.