Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Investor Jason Palmer and IMS Global Learning Consortium CEO Rob Abel talk about changing district demands for data “interoperability.”
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Educators increasingly want features in an LMS system that allow them to be teachers and learners, and to access PD resources, says Schoology’s Kelly Ady.
Illustrative Mathematics CEO Lisa O’Masta, who leads one of the country’s biggest providers of open educational resources, explains what districts want from curriculum.