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Analyst’s View

Analyst's View
Oct. 15, 2020

Inside Salesforce’s Ambitions for the Education Market

The Corporate Software Provider Is Ramping Up Efforts to Help K-12 Districts With Attendance, Admissions, and Other Data Management

By Brian Bradley
MB-Analysts-View-Oct-15

The corporate software giant Salesforce has put an increasing focus on K-12 education, in helping districts manage attendance, admissions, and other processes that school systems are seeking to streamline.

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Analyst's View
Oct. 1, 2020June 30, 2022

A Venture Capitalist’s View of the Ed-Tech Market During COVID, and Beyond

Managing Director at Owl Ventures Predicts Continued Growth in Digital Demand in the Education and Workforce Markets, Post-Pandemic

By Brian Bradley
MB-Analysts-View-Oct-1

Amit Patel, a managing director at Owl Ventures, talks about how his venture capital firm makes decisions about investment, and the forces he sees in play in the market during COVID-19.

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Analyst's View
Sept. 17, 2020Sept. 24, 2020

A Global Push into Computer Science, with Implications for Companies

A U.S. Credentialing Provider Talks About Rising Demands for Coding Curriculum

By David Saleh Rauf
MB-Analysts-View-Sep-17

Two U.S.-based education companies — CredEd and Woz U — are partnering to offer professional development focused on coding curriculum to teachers around the world.

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Analyst's View
Sept. 3, 2020Sept. 24, 2020

PowerSchool’s CEO on the Role of Learning Management Systems During COVID-19

Large-Scale Deals with Texas and Alabama Will Give Schoology 5 Million New Student Accounts

By David Saleh Rauf
MB-Analyst-View-Sep-3

PowerSchool’s Hardeep Gulati describes shifts he’s seen in K-12 demand since his company’s acquisition of LMS provider Schoology.

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Analyst's View
Aug. 27, 2020Aug. 31, 2020

What Education Companies Should Consider Before Getting Acquired

Transparency and a Shared Belief in the Smaller Business' Mission Are Critical, Says CEO Hamish Kennedy

By Brian Bradley
What are the key Qs for an education company getting acquired?

The CEO of Spiral, an interactive learning platform that was recently snapped up by Discovery Education, talks about the key factors companies need to weigh before they agree to an acquisition.

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Analyst's View
Aug. 13, 2020March 16, 2021

Who Dominates the Curriculum Market? New Analysis Gauges Key Players

Three Major Commercial Publishers Command the Largest Market Shares, But Adoptions Are Competitive

By Michele Molnar
MB-Analysts-View-Aug-13

A market expert highlights his new study to examine how school districts feel about the quality of the curriculum they choose, who produces it, and the PD that goes with it.

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Analyst's View
July 23, 2020July 24, 2020

Education Marketing During COVID-19: Winning With Behavioral Science

Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical

By Brian Bradley
MB-Analysts-View-July-232

Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.

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Analyst's View
July 10, 2020July 14, 2020

California’s Reopening Plans: What School Districts Will Need From Vendors

Schools Are Likely to Rely on Hybrid Learning, and Companies Will Have to Adjust

By Brian Bradley
MB-Analysts-View-July-9

As California’s school districts look to reopen, they will need support for students’ social-emotional well-being, and strong professional development, according to the state’s school boards association.

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Analyst's View
July 2, 2020July 2, 2020

New Education Regulations in China: Roadblocks or Speedbumps for Companies?

A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market

By Brian Bradley
MB-Analysts-View-July-2

A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.

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Analyst's View
June 18, 2020June 18, 2020

Pearson’s Leap Into Applying A.I. to the Testing of English Learners

A Project With University College London Aims to Bring More Uniformity, Fairness to Scoring

By Brian Bradley
MB-June-18-Analysts-View

Using AI technology, a British university and Pearson hope to create a globally standardized scoring system for assessing students learning English.

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