Amazon, Apple, and Microsoft Receive Lower Net Promoter Scores on Educator Survey
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
District Leaders Offer Tips for Initial Interactions with Company Representatives
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.
But Scholastic's E-Books Rank High Among Educators for Quality
A new EdWeek Market Brief survey asked 1,000 teachers and district leaders to rank the products they use frequently in their digital learning environments. McGraw-Hill ConnectED has made inroads.
Four of Five District Ed-Tech Leaders Surveyed Said They Use Cloud-Based Systems From Third-Party Servers
The potential to avoid time-intensive tech maintenance is a big factor driving districts toward cloud computing, according to an exclusive survey by the Education Week Research Center and the Consortium for School Networking.
While Many Educators Are Unaware of the Company's Offerings, Users of Its School Products Have Favorable Views
Amazon has a burgeoning role as a provider of cloud-based storage and online purchasing in K-12 systems — and its moves are being closely watched.
Teachers Surveyed Also Want Customized Content, and the Ability to Collect Data
Educators are increasingly serving students bite-sized chunks of digital curricula from a smorgasbord of sources, rather than relying exclusively on an all-inclusive set of academic resources.
Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.
Student Access to Digital Tools, Need for Teacher PD Also Big Concerns
Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.
Exclusive Survey of 600 Educators Finds They Want to Keep Products After Trials End
An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
Survey of 330 K-12 Administrators Ranks 13 Factors That Could Prompt a District to Make a Purchase
An exclusive survey of 330 school and district leaders ranks the level of influence of 13 different factors with the potential to sway the purchase of a formative assessment.
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