Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
A Survey of K-12 Leaders Suggests Room for Expansion in Certain Types of Schools
Exclusive survey of 400 K-12 leaders suggests there is room for expansion in private schools and affluent public schools and where satisfaction levels are low.
Educators Are Looking for References to Certain Key Concepts in the New Federal Law
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Purchasing Activity Highest in Mid-Sized, Lower-Poverty Suburban Systems
Exclusive Education Week Research Center survey shows biggest demand for digital content coming from mid-sized and suburban districts with lower poverty rates.
Survey Shows Why Superintendents Reject or Accept Professional-Development Services
Exclusive EdWeek Market Brief/AASA survey of superintendents examines the reasons why school districts choose to pay for companies’ professional development services.
Is Your Ed-Tech Product Meeting These Six Primary Needs?
An exclusive Education Week Research Center analysis of Digital Promise interviews with district and school leaders reveals their priorities around digitally driven personalized learning.
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
But Educators, Leaders Disagree on Level of Problems Posed by Teacher Training, Other Hurdles
Teachers are much more likely than district and school administrators to see various challenges with digital content as problematic than are district and school administrators, a proprietary Education Week Research Center survey reveals.
Cheaper Cost Is a Big Factor, But Many Also Cite Better Alignment to Common-Core Standards
In an exclusive survey of school district leaders, nearly half reported they are dissatisfied with current educational content offered by commercial providers.
Actionable K-12 intel for business leaders powered by data and original research you can trust.