Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
District Leaders See the Sweeping Law's 'Evidence-Based' Mandate as Likely to Influence Decisions, Survey Finds
Most district leaders responding to an exclusive survey said that the Every Student Succeeds Act’s new standards for “evidence-based” decisionmaking could influence their budgets.
Educators Have More Say in Deciding What Ed Tech Gets Used in Classrooms Than You Might Think
The vast majority of teachers say they don’t need a superintendent or curriculum director to use an ed-tech product in their classroom, according to a new survey by EdWeek Market Brief and Common Sense Media.
Administators' Views of Research Differ Depending on Size, Location of K-12 System
District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.
District Leaders Share Their Pet Peeves About Vendors Making Promises They Can't Keep, Falling Short on Implementation
District officials are especially wary of ed-tech companies over-promising, and not guaranteeing strong implementation of their products, a survey reveals.
Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Winning the West May Require Different Tactics Than Those Breaking Through Back East
School districts’ ELL ed-tech needs are as diverse as English learners themselves, suggest the results of an exclusive survey of 200 district leaders.
Exclusive Survey Finds the Academic Benchmarks, and the Next-Gen Science Standards, Shape Purchasing
Despite grassroots resistance from some politicians and parents, the common-core standards are heavily influencing K-12 buying decisions, as are the Next-Gen Science Standards, a survey finds.
Survey results suggest they're even more important than a track record of working with the district
Trying to win a school district ed tech contract? Proprietary survey results suggest you should provide strong tech support and professional development.
Regional differences in demand and the role of district size are key factors to consider
K-12 demand for formative and computer-adaptive testing is likely to grow this school year, but companies should pay close attention to regional differences and district size.
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