A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
On multiple measures, educators rate Scholastic more positively than Houghton Mifflin Harcourt, McGraw Hill Education, and Pearson.
Many district leaders are pessimistic about their budgets over the coming year, but there are differences across regions of the United States.
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.
A new EdWeek Market Brief survey asked 1,000 teachers and district leaders to rank the products they use frequently in their digital learning environments. McGraw-Hill ConnectED has made inroads.
The potential to avoid time-intensive tech maintenance is a big factor driving districts toward cloud computing, according to an exclusive survey by the Education Week Research Center and the Consortium for School Networking.
Amazon has a burgeoning role as a provider of cloud-based storage and online purchasing in K-12 systems — and its moves are being closely watched.
Educators are increasingly serving students bite-sized chunks of digital curricula from a smorgasbord of sources, rather than relying exclusively on an all-inclusive set of academic resources.
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.