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Exclusive Data

Exclusive Data
Nov. 14, 2019Nov. 14, 2019

The Promise of the Preschool Market

New Survey Results Suggest Public Preschools are Using Ed-Tech Products, Creating Opportunities for Vendors

By Holly Yettick
MB-Data-Exclusive-Preschool-Getty

Well over half of district leaders say they offer publicly-funded preschool programs — and many of those programs have ed-tech needs.

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Exclusive Data
Oct. 24, 2019Oct. 25, 2019

A Data-Based Look at District Leaders’ Social-Media Appetites

An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right

By Holly Yettick
MB-exclusive-data-social-media-habits-article-Copyright-Getty-01

How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.

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Exclusive Data
Oct. 11, 2019

District Leaders Bearish About Future of K-12 Budgets

Companies in the Education Market Should Not Expect Spending Sprees, Suggests EdWeek Market Brief's Survey

By Holly Yettick
MB-Exclusive-Data-Oct-10

Despite increases in school funding at the state level, district leaders are cautious about what future budgets hold, an EdWeek Market Brief survey finds.

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Exclusive Data
Sept. 26, 2019Oct. 1, 2019

Which Traits in Ed-Tech Products Do Teachers Believe ‘Personalize’ Learning?

Educators See Some Features as More Powerful Than Others, an EdWeek Market Brief Survey Shows

By Holly Yettick
MB-Exclusive Data-personalized learning-ed-tech-Sept 27

EdWeek Market Brief asked teachers about which types of digital tools make it much easier to personalize learning.

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Exclusive Data
Sept. 6, 2019Sept. 6, 2019

Where Do Teachers Have The Most Influence in Buying K-12 Products?

Educators' Influence Over District Purchasing Decisions Varies By Product Type, Subject Area, Grade Level, and District Size

By Holly Yettick
MB-Exclusive Data-teachers-9-6-Getty

Educators’ influence on district purchasing decisions varies by the type of product that’s being marketed to their school systems.

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Exclusive Data
Aug. 22, 2019Aug. 22, 2019

The Key Services That Are Missing From the K-12 Market

EdWeek Market Brief's Survey Found That District Officials Focused on Classroom and Administrative Needs

By Holly Yettick
MB-Aug-14-Exclusive Data

EdWeek Market Brief’s survey found that district administrators are calling for services that address a variety of instructional, student, and data needs.

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Exclusive Data
Aug. 8, 2019Aug. 9, 2019

The Biggest Obstacles to Making Social-Emotional Learning Work

EdWeek Market Brief Surveyed K-12 District Officials About the Factors Standing in Their Way

By Holly Yettick
MB-Aug-8-Exclusive-Data-B

EdWeek Market Brief surveyed district administrators about the hurdles they face in implementing social-emotional learning. The results have big implications for vendors.

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Exclusive Data
July 26, 2019Aug. 6, 2019

Having Trouble Piloting Your Product? Try Offering It For Free

Pricing Is a Sticky Issue That Can Prevent a Pilot From Getting Off the Ground

By Holly Yettick
Exclusive-Data-July-26

Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.

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Exclusive Data
July 12, 2019

Which Products Give District Leaders the Biggest Sticker Shock?

We Asked K-12 Administrators About the Products They Reject Because of Cost

By Holly Yettick
July-Exclusive-Data-sticker-shock-Getty

An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.

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Exclusive Data
June 20, 2019

What K-12 Districts Expect From Companies’ Pricing

An EdWeek Market Brief Survey Looks at the Clarity and Transparency Districts Want About Cost and Product Support

By Holly Yettick
MB-Exclusive-Data-June-20

An EdWeek Market Brief survey looks at what district administrators want from companies on clarity and transparency of their products’ costs and supports.

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