Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Curriculum is the top purchasing priority of 2018, a new, exclusive EdWeek Market Brief survey of K-12 district leaders suggests.
Forty-four percent of teachers report that students’ homework assignments face barriers because of parents who can’t figure out how to use school-issued digital devices for educational purposes.
Professional development, grant applications, strategic planning, and curriculum development top the priority list for district leaders seeking help from consultants, new survey shows.
District leaders looking to refresh their science curricula are in the market for labs and hands-on equipment, an EdWeek Market Brief survey finds.
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
On multiple measures, educators rate Scholastic more positively than Houghton Mifflin Harcourt, McGraw Hill Education, and Pearson.
Many district leaders are pessimistic about their budgets over the coming year, but there are differences across regions of the United States.
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.