Pricing Is a Sticky Issue That Can Prevent a Pilot From Getting Off the Ground
Sixty-one percent of survey respondents say they have conducted a pilot that involved using an ed-tech product for free during the trial period.
We Asked K-12 Administrators About the Products They Reject Because of Cost
An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.
An EdWeek Market Brief Survey Looks at the Clarity and Transparency Districts Want About Cost and Product Support
An EdWeek Market Brief survey looks at what district administrators want from companies on clarity and transparency of their products’ costs and supports.
An EdWeek Market Brief Survey Examines District Leaders' Go-to Sources of Intel on Vendors
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Survey Respondents Mentioned Dozens of Different Tools and Services
More than two-thirds of school district leaders say their longest-lasting ed-tech product has been around for a decade or more, according to a survey of 500 district administrators.
Survey Results Offer Suggestions for Getting Administrators to Perceive You as More Than Just a Vendor
Strong customer service can help forge the kinds of relationships that make district leaders perceive your company as a long-term ally, a new EdWeek Market Brief survey reveals.
EdWeek Market Brief's Survey Finds That K-12 Leaders Want Classroom Tools, but Also Broad-Based Supports
Nearly half of district leaders have a big need for social-emotional learning interventions for diverse student populations, a new EdWeek Market Brief survey shows.
Survey of 500 District Administrators Shows Title I and Title IV Opening Doors for New Approaches
A third of district leaders identified funding flexibility as ESSA’s top driver for innovation, followed by new measures for judging school quality (23 percent), and professional development approaches (19 percent).
Exclusive Survey Reveals Demand for Better Curricula, Learning Management Systems, and Special Needs Solutions
Nearly 1 in 3 district leaders said they could not find good technology-driven curricula or curricular resources, according to a survey of 500 district leaders by the Education Week Research Center.
Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
Actionable K-12 intel for business leaders powered by data and original research you can trust.