Companies Help Themselves By Knowing Key District Priorities -- and Facts
Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.
Survey Finds Demand for Curriculum in the Western States Is More Than Double the Need in the South and Northeast
Curriculum is the top purchasing priority of 2018, a new, exclusive EdWeek Market Brief survey of K-12 district leaders suggests.
Students' Inability to Use Online Content Can Pose Big Barriers for K-12 Providers
Forty-four percent of teachers report that students’ homework assignments face barriers because of parents who can’t figure out how to use school-issued digital devices for educational purposes.
PD, Grant Applications, Strategic Planning, and Curriculum Development Top the List, New Survey Shows
Professional development, grant applications, strategic planning, and curriculum development top the priority list for district leaders seeking help from consultants, new survey shows.
A New Survey Highlights the Lessons and Curricula School Officials See as Effective and Engaging
District leaders looking to refresh their science curricula are in the market for labs and hands-on equipment, an EdWeek Market Brief survey finds.
Exclusive Survey Shows That Customization and Evidence of American Success Can Provide an Edge
A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.
The Company Outperformed Houghton Mifflin Harcourt, McGraw-Hill Education, and Pearson
On multiple measures, educators rate Scholastic more positively than Houghton Mifflin Harcourt, McGraw Hill Education, and Pearson.
Most K-12 Administrators Predict Trump Will Have a Negative Impact on Federal Education Spending
Many district leaders are pessimistic about their budgets over the coming year, but there are differences across regions of the United States.
Amazon, Apple, and Microsoft Receive Lower Net Promoter Scores on Educator Survey
Google earns high Net Promoter Scores–a common measure of customer loyalty and satisfaction–from educators, although district leaders are more enthusiastic than teachers, an EdWeek Market Brief survey shows.
District Leaders Offer Tips for Initial Interactions with Company Representatives
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.
Actionable K-12 intel for business leaders powered by data and original research you can trust.