Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.
Student Access to Digital Tools, Need for Teacher PD Also Big Concerns
Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.
Exclusive Survey of 600 Educators Finds They Want to Keep Products After Trials End
An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
Survey of 330 K-12 Administrators Ranks 13 Factors That Could Prompt a District to Make a Purchase
An exclusive survey of 330 school and district leaders ranks the level of influence of 13 different factors with the potential to sway the purchase of a formative assessment.
What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Survey of 200 K-12 Leaders Finds That Cost, Lack of Tech Infrastructure Are Also Big Obstacles
Exclusive survey of 200 K-12 district leaders finds that they see preparing educators, cost, and tech needs are big barriers to developing personalized learning programs.
Exclusive Analysis of Database Showing Where the Research Exists Can Shape Product Development
An examination of a database housing more than 76,000 academic journals reveals the most heavily studied topics in science and math education, providing valuable context for companies.
Education Week Research Center/CoSN Survey Reveals Top Priorities for Business, Administrative Functions
Roughly 1 in 3 ed-tech leaders mentioned the need to update outdated administrative hardware, according to a survey by the Education Week Research Center and CoSN.
Companies Should Examine a School District's Financial Status Before Responding to a RFP
An Education Week Research Center survey offers insights on why school districts put forward requests for proposals that don’t result in them buying anything.
Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Actionable K-12 intel for business leaders powered by data and original research you can trust.