What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Survey of 200 K-12 Leaders Finds That Cost, Lack of Tech Infrastructure Are Also Big Obstacles
Exclusive survey of 200 K-12 district leaders finds that they see preparing educators, cost, and tech needs are big barriers to developing personalized learning programs.
Exclusive Analysis of Database Showing Where the Research Exists Can Shape Product Development
An examination of a database housing more than 76,000 academic journals reveals the most heavily studied topics in science and math education, providing valuable context for companies.
Education Week Research Center/CoSN Survey Reveals Top Priorities for Business, Administrative Functions
Roughly 1 in 3 ed-tech leaders mentioned the need to update outdated administrative hardware, according to a survey by the Education Week Research Center and CoSN.
Companies Should Examine a School District's Financial Status Before Responding to a RFP
An Education Week Research Center survey offers insights on why school districts put forward requests for proposals that don’t result in them buying anything.
Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
District Leaders See the Sweeping Law's 'Evidence-Based' Mandate as Likely to Influence Decisions, Survey Finds
Most district leaders responding to an exclusive survey said that the Every Student Succeeds Act’s new standards for “evidence-based” decisionmaking could influence their budgets.
Educators Have More Say in Deciding What Ed Tech Gets Used in Classrooms Than You Might Think
The vast majority of teachers say they don’t need a superintendent or curriculum director to use an ed-tech product in their classroom, according to a new survey by EdWeek Market Brief and Common Sense Media.
Administators' Views of Research Differ Depending on Size, Location of K-12 System
District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.
Actionable K-12 intel for business leaders powered by data and original research you can trust.