Survey results suggest they're even more important than a track record of working with the district
Trying to win a school district ed tech contract? Proprietary survey results suggest you should provide strong tech support and professional development.
Regional differences in demand and the role of district size are key factors to consider
K-12 demand for formative and computer-adaptive testing is likely to grow this school year, but companies should pay close attention to regional differences and district size.
2016-17 Market Preview Predicts a Focus on Customized Curriculum
Top district officials offered different views of the likelihood they will try personalized learning strategies such as curriculum changes, flexible learning environments, and competency-based progressions, over the coming year.
Exclusive Survey Offers Insights Into Schools' Evolving Priorities for 2016-17
The growing popularity of open educational resources is one of several trends company officials should expect to see during the 2016-17 school year, a new survey suggests.
Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
A Survey of K-12 Leaders Suggests Room for Expansion in Certain Types of Schools
Exclusive survey of 400 K-12 leaders suggests there is room for expansion in private schools and affluent public schools and where satisfaction levels are low.
Educators Are Looking for References to Certain Key Concepts in the New Federal Law
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Purchasing Activity Highest in Mid-Sized, Lower-Poverty Suburban Systems
Exclusive Education Week Research Center survey shows biggest demand for digital content coming from mid-sized and suburban districts with lower poverty rates.
Survey Shows Why Superintendents Reject or Accept Professional-Development Services
Exclusive EdWeek Market Brief/AASA survey of superintendents examines the reasons why school districts choose to pay for companies’ professional development services.
Actionable K-12 intel for business leaders powered by data and original research you can trust.