Purchasing Activity Highest in Mid-Sized, Lower-Poverty Suburban Systems
Exclusive Education Week Research Center survey shows biggest demand for digital content coming from mid-sized and suburban districts with lower poverty rates.
Survey Shows Why Superintendents Reject or Accept Professional-Development Services
Exclusive EdWeek Market Brief/AASA survey of superintendents examines the reasons why school districts choose to pay for companies’ professional development services.
Is Your Ed-Tech Product Meeting These Six Primary Needs?
An exclusive Education Week Research Center analysis of Digital Promise interviews with district and school leaders reveals their priorities around digitally driven personalized learning.
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
But Educators, Leaders Disagree on Level of Problems Posed by Teacher Training, Other Hurdles
Teachers are much more likely than district and school administrators to see various challenges with digital content as problematic than are district and school administrators, a proprietary Education Week Research Center survey reveals.
Cheaper Cost Is a Big Factor, But Many Also Cite Better Alignment to Common-Core Standards
In an exclusive survey of school district leaders, nearly half reported they are dissatisfied with current educational content offered by commercial providers.
Half of U.S. Districts May Add Security, Privacy Provisions to Ed-Tech Contracts, Survey Finds
Companies that put in place more transparent, forward-looking data privacy policies are poised to have better dealings with districts over the coming year, according to the results of a proprietary survey of K-12 superintendents.
The Appetite in States That Didn't Adopt the Standards Is Surprisingly Strong, Data Show
If you’re looking to sell common-core-related products and services, don’t rule out districts in states that rejected the Common Core State Standards.
Vendors Need a Clear Understanding of Districts' Specific Academic Goals
Districts’ purchases of new educational technology may start with lofty visions, but the deals end up firmly planted back down on the ground, where concrete concerns take precedence during post-purchase product evaluations and contract renewals.
Needs for Digital Content Vary Enormously By State, Region
School districts are in the market for digital content for English learners but the demand is unevenly dispersed throughout the fifty states.
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