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Fundamentals

Fundamentals
Feb. 8, 2019Feb. 8, 2019

Video: Two-Minute Tip on Winning and Retaining K-12 Business

By Michelle R. Davis

In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.

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Fundamentals
Feb. 7, 2019Feb. 8, 2019

Video: Two-Minute Tip on District Leaders’ Biggest Gripes With Vendors

By Sean Cavanagh

In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.

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Fundamentals
Feb. 1, 2019March 16, 2021

Video: Market Brief Probes Tech Titans, China, and Open Resources at ASU/GSV

By Sean Cavanagh
Ed Week Market Brief at ASU/GSV

EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.

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Fundamentals
Dec. 28, 2017March 16, 2021

What Articles Did Market Brief Readers Like the Most in 2017? Here’s a Look at Our Top 10

Rising Influence of Big Tech Companies, Success Traits of Sales Reps, and Personalized Learning Were Popular

By Sean Cavanagh
MB_Jan-Fundamentals

Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.

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Fundamentals
July 14, 2017Aug. 21, 2017

Adaptive Learning Products Gain Ground in K-12, Market Survey Finds

By Michele Molnar
MB-Fundamentals-July-Molnar

Districts’ spending on adaptive learning products has grown threefold between 2013 and 2016, according to a new analysis.

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Fundamentals
April 12, 2017April 12, 2017

Miami Superintendent Alberto Carvalho Is Hungry for Results, Not Steak

By Michele Molnar

What does it take for an education company to impress the leader of the fourth largest school district in the U.S.? Watch this short video for some answers.

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Fundamentals
March 24, 2017March 30, 2017

EdWeek Market Brief Minute: Obstacles, Opportunities in Global Ed-Tech

By Sean Cavanagh

EdWeek Market Brief Senior Editor Sean Cavanagh talks with company officials at the recent Bett ed-tech summit about changes they see in the international K-12 market.

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Fundamentals
March 2, 2017March 3, 2017

EdWeek Market Brief Minute: Tips for International Vendors on U.S. Market

By Sean Cavanagh

The staff of EdWeek Market Brief, in a presentation at the Bett conference, offered K-12 companies from around the world an introduction to what it takes to work in the U.S. education market.

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Fundamentals
Feb. 24, 2017April 11, 2017

Market for Math Resources More Competitive in Middle School Than in K-3

By Michele Molnar
MB-Feb-Fundamentals

Three companies command 36 percent of the market share for grades 6 to 8, but they are much less dominant in K-3 grades, Noodle Markets found.

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Fundamentals
Feb. 21, 2017June 8, 2017

EdWeek Market Brief Minute: What K-12 Leaders Want From Ed-Tech Vendors

By Sean Cavanagh

District administrators voice their frustrations over companies not living up to expectations–or simply not listening to them–in on-camera interviews with EdWeek Market Brief.

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