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K-12 Insider

K-12 Insider
June 1, 2016June 8, 2017

To Beat Out Incumbent Companies, Forge Alliances and Reach Out to PD Staff

Providers Trying to Break Through Would Be Wise to Join Forces With Other Vendors, One Expert Says

By Sean Cavanagh
MB-June-2016-K12Insiders-Vendor-Alliances-GETTY-01

Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.

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K-12 Insider
May 31, 2016June 7, 2017

How Federal ‘Open’ Education Plans Are Shaping State Policy

Vendors have a role to play, but it's not business as usual.

By Michelle R. Davis
k12-insider-1-open-education-resources_GETTY_f-01-01

A pair of state officials talk about how the federal Go Open campaign has changed what they’re demanding from content providers.

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K-12 Insider
May 26, 2016June 7, 2017

How to Get Past Districts’ Fondness for Incumbent Companies

Consider Sharing Financial Risks and Hiring Former Educators, a Top K-12 Tech Expert Recommends

By Sean Cavanagh
Race

Hal Friedlander, the former chief information officer of the nation’s largest school district, talks about how new and emerging digital providers can compete with established players for K-12 contracts.

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K-12 Insider
April 28, 2016May 22, 2017

Tips for Talking With, and Marketing to, Classroom Teachers

Two educators outline the reasons why they do and do not choose certain ed-tech products

By Robin L. Flanigan
Key tto successful education products

Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.

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K-12 Insider
April 21, 2016May 22, 2017

What Florida Expects From Digital Content Providers

The state now requires districts to spend half of state instructional money on digital resources

By Michelle R. Davis
MBAPRIL-K-12Insider-Digital-Adoption-Textbook-GETTY

Florida now requires K-12 school districts to spend half of their instructional material funding on digital resources, prompting the state to evaluate digital content providers more thoroughly.

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K-12 Insider
April 18, 2016June 7, 2017

Lessons From Canada: How Education Leaders Buy and Evaluate Ed Tech

Ontario School Leaders Face Many of the Same Challenges as Their U.S. Counterparts

By Benjamin Herold
MBAnalystsView1-Canada-Pie-Chart

Research focused on Ontario’s schools offers lessons for American companies about the challenges schools face in making smart ed-tech decisions.

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K-12 Insider
April 1, 2016June 8, 2017

What Test Items Work Best for Online Formative Assessment?

Long Beach district weighs several factors in vetting providers of item banks

By Michele Molnar
k12-insider-formative-assessment-Getty

The Long Beach, Calif., school district learned important lessons when it went looking for a company to provide a test-item bank for its online formative assessments.

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K-12 Insider
March 7, 2016June 7, 2017

When Selling Ed Tech to Districts, Know the Local Context

Companies can gain insights about K-12 systems' priorities by knowing their history

By Benjamin Herold
MBMARCH-AnalystsView1-H-Edtech-Purchasing-900x300

Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.

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K-12 Insider
Feb. 26, 2016June 7, 2017

Performance Metrics Up the Ante for Doing Business With K-12 Schools

Two Cleveland School Leaders Outline How the District Holds Companies Accountable for Raising Achievement

By Michele Molnar
Academic measurement gauge

Moving the needle on student achievement is an expectation more schools are sharing with their ed-tech partners. Here’s how Cleveland Metropolitan sets goals and monitors progress with data from companies.

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K-12 Insider
Feb. 9, 2016June 7, 2017

District Building a Balance Between Open Resources and Purchased Content

Spokane elementary-curriculum chief says quality outweighs 'free' cost for instructional materials

By Michelle R. Davis
K-12-Insider-reuse-shopping-cart

Matthew Henshaw of the Spokane, Wash., district says open resources are filling some curriculum gaps, but they are “not the answer for all our needs.”

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