The companies that make the most effective presentations before district purchasing committees tend to be great listeners, says Brian Blanton, the CIO of the Henry County, Ga., schools.
One of the biggest lessons learned is to involve the end user from the beginning of the process, asking educators the key questions they need the data to answer.
Diversity in education company leadership and the workforce helps vendors understand educational “context,” explains an Oakland, Calif., schools official.
Technology, access to information, and broad societal shifts such as immigration pose many challenges to districts, and the private sector can help schools adjust, said Dwight Carter, the author of “Leading Schools in Disruptive Times.”
Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.
Ed-tech tools that help educators “learn the product as they’re using it” appeal to Mark Garrison, the director of technology and innovation for Minnesota’ s White Bear Lake Area Schools.
District staff from the Denver and Hillsborough County, Fla., schools want specific information about how PD products pitched to them will improve the work of teachers.
Education companies don’t spend enough time trying to understand the problems they’re attempting to help schools solve, says the former Palm Beach County, Fla., superintendent.
The 125-school district wants to move toward more student-centered learning as it works to close opportunity and achievement gaps.
District demands for ed-tech interoperability are already shaping K-12 buying decisions, to the benefit or detriment of companies, one Indiana school official explains.