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Market Trends

Market Trends
Nov. 16, 2018

What the 2018 Election Means for K-12 Companies: 4 Takeaways

Most State Ballot Items Did Not End Up Infusing Public Education With More Money, But Local Items Will Boost Aid

By Sean Cavanagh
MB-November-2018-MarketTrends

The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.

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Market Trends
Nov. 2, 2018Nov. 2, 2018

Why Pilot Tests of K-12 Products Go Off the Rails in Districts

Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support

By Sean Cavanagh
Market-Trends-Test-Pilot-Trial-Runs-products-Getty

Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.

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Market Trends
Oct. 19, 2018Oct. 19, 2018

Tips for Winning New Clients and Expanding Your Footprint in the K-12 Market

Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders

By Michelle R. Davis
MB-Market-Trends-explore-new-markets

Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.

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Market Trends
Oct. 5, 2018Oct. 18, 2018

Data Analytics Requirements in State and District RFPs and Bids Rising Rapidly

Demands Surge for Products and Services Focused on Instructional, PD Needs, Review Shows

By Michele Molnar
MB-Market-Trends-RFPs-Data-Analytics-Trends-State-Getty

States and school districts are increasingly asking for data analytics tools in their requests for curriculum and assessment products and services.

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Market Trends
Sept. 14, 2018Sept. 19, 2018

Steps for Mastering the Four Seasons of the K-12 Education Market

Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year

By Michelle R. Davis
MB-September-Market-Trends-Seasonal-Priorities-Getty

Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.

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Market Trends
Sept. 6, 2018

CEOs From Inc. 5000 Companies Offer Tips for Mastering the K-12 Marketplace

The 34 Education Businesses on the List Generated $766.3 Million in Revenues in 2017

By Michele Molnar
MB-September-Market-Trends-Inc-5000-Getty

Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.

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Market Trends
Aug. 23, 2018Aug. 31, 2018

What Consultants Need to Know About Working With K-12 Schools

Outside Advisers Can Play a Key Role in District Initiatives If They Are Knowledgeable and Flexible

By Robin L. Flanigan
MB-Market-Trends-Aug-23

Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.

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Market Trends
Aug. 10, 2018Aug. 13, 2018

When a K-12 Company Leaves the Market, How Do Its Rivals Seize the Moment?

Amazon TenMarks' Departure Offers a Window Into Competitors' Outreach to Districts

By Sean Cavanagh
Amazon TenMarks leaves, market, competitors move in

When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.

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Market Trends
July 27, 2018Aug. 9, 2018

Shifts in California, Texas Markets Create New Dynamics for K-12 Companies

Curriculum Providers Adjust to Local Control, Digital Takeup

By Sean Cavanagh
MB-Market-Trends-July-26

Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.

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Market Trends
July 20, 2018July 24, 2018

Inside China’s Burgeoning Education Market: The Value of Prestige and Brand Names

Education Is the 'Ultimate Consumer Good' in the Asian Country, One K-12 Industry Expert Says

By Sean Cavanagh
MB-July-Analysts-View-July-18-B

K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.

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