6 Lessons Learned From Education Companies Creating Instructional and Assessment Products for K-12
Many education companies struggle to avoid product “bloat,” and don’t go far enough in questioning their assumptions about what districts and educators need.
Executives and Talent Managers Say They Look for a Mix of Strengths and Personalities
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Demand for English-Language Instruction, STEM, and Resources to Meet New Academic Standards Is Poised to Rise
Schools in Latin America’s most populous country are likely to have an increased demand for STEM materials, English-language instruction, and resources that align with new national education standards in the years ahead.
Education Companies Outline How They Are Making Structural Changes to Be More Service-Oriented
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Investors Are Betting the Company's Mobile Platform Will Appeal to Families, and Possibly Schools
Byju’s, an India-based company that has attracted a torrent of venture capital, is poised to sell its mobile learning app to U.S. parents, and potentially schools.
They Crave Workplace Flexibility, Opportunities for Professional Growth, and Fun in the Office
Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
Actionable K-12 intel for business leaders powered by data and original research you can trust.