When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.
K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.
An education company leads a list of businesses with the most remote workers, and the industry shows strong signs of growing interest in this employment option.
EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.
Many states are approving increases in funding for schools, but some districts are wary of adding new programs and services, despite the monetary influx.
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
Learning analytics companies, vendors selling directly to teachers in the K-12 market, and smaller providers could face challenges complying with the sweeping new policy.
As district leaders use data to drive instruction, they are looking for help to make the numbers more understandable and actionable for educators.
Foreign investment presents opportunities to expand reach, but U.S. education businesses should set clear expectations for international deals, experts say.