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Market Trends

Market Trends
Oct. 27, 2022Oct. 28, 2022

Future Demand for On-Campus Connectivity Will Be ‘Off the Charts.’ That Has Implications for Vendors

A New Analysis Finds That K-12 Needs Are Surging, Even With Ambitious Recent Investments in Wi-Fi Systems

By David Saleh Rauf

A new analysis shows K-12 needs for stronger connectivity are likely to surge in the years ahead, as districts increase their use of classroom tech and as 1-to-1 programs expand.

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Market Trends
Oct. 20, 2022Oct. 24, 2022

As Schools and Companies Scramble to Stamp Out Cheating, a Bigger Problem Remains

By Emma Kate Fittes

Education companies and educators need help not only curtailing online cheating, but encouraging students to understand proper sourcing and how to generate and convey their own ideas.

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Market Trends
Oct. 13, 2022Oct. 20, 2022

How November’s State Elections Will Shape the K-12 Market

Candidates Are Running on Promises to Expand School Choice and Restrict Lessons on Racism

By David Saleh Rauf

Candidates are running on promises to expand school funding, and in some cases impose further restrictions on classroom lessons about racism.

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Market Trends
Oct. 6, 2022Oct. 14, 2022

Tapping Talent From Outside Education: Why K-12 Companies Look to Other Industries

The Search for New Ideas Is Driving Organizations to Hire Applicants With Unexpected Work Histories

By Michelle Caffrey
MB-Market-Trends-10-5-22

Hiring managers and executives at companies serving K-12 districts see enormous benefits in the ideas and specialized skills that applicants from outside the education field can bring.

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Market Trends
Sept. 21, 2022Sept. 21, 2022

Staffing Shortages Are Knocking Professional Development Off Course

Districts Are Asking Education Companies for More Flexible and Individualized Forms of Support

By Emma Kate Fittes

School districts are asking for a combination of more flexibility and more individualized support, amid staffing upheaval.

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Market Trends
Sept. 15, 2022Sept. 15, 2022

6 Tips For Building and Managing a Stellar K-12 Sales Team

Two Years of Upheaval in the Market Has Changed the Talent That Companies Need to Bring On Board

By Michelle Caffrey
MB-Trends-sales-090722-GettyImages-1395448511

Education companies need to rethink their strategies in recruiting sales talent in order to accommodate a market that’s gone through upheaval.

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Market Trends
Sept. 6, 2022Sept. 28, 2022

The Dilemma for Districts: How to Balance the Print Versus Digital Mix

Even After the Vast Increase in Tech Use During the Pandemic, Some Loyalties to Print Endure

By David Saleh Rauf

Even after the vast increase in the use of tech-based instruction during COVID, loyalties to print endure in many school systems.

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Market Trends
Aug. 18, 2022Jan. 4, 2023

Profile of a Key K-12 Market: Pennsylvania

New State Money Pads District Budgets, but Staffing Shortages, Inflation Expected to Affect Spending

By Emma Kate Fittes
MB-Art-Penn

School district leaders in Pennsylvania warn that a newly approved increase in state funding will be offset by other challenges.

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Market Trends
Aug. 12, 2022Aug. 12, 2022

The Books That Helped These 10 CEOs Become Better Leaders

The Leaders of Companies From ACT to Macmillan Share the Reads That Have Influenced Them

By Michelle Caffrey
Image of book covers recommended for leaders.

The leaders of 10 different education companies talk about the books that have influenced their leadership, and helped them plan for the future.

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Market Trends
Aug. 4, 2022Aug. 10, 2022

The Next Wi-Fi Connectivity Hurdle for Ed-Tech Companies

Many School Districts Need On-Campus Upgrades to Accommodate Rapid Tech Growth of Devices and Use

By David Saleh Rauf
Internet Connectivity Has Improved in Districts, But On-Campus Reliability is Still Spotty. EdWeek Market Brief

Districts’ internet connectivity has vastly improved, but the sheer number of tech devices and tools that operate on them is creating new needs.

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