Many education companies struggle to avoid product “bloat,” and don’t go far enough in questioning their assumptions about what districts and educators need.
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Schools in Latin America’s most populous country are likely to have an increased demand for STEM materials, English-language instruction, and resources that align with new national education standards in the years ahead.
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Byju’s, an India-based company that has attracted a torrent of venture capital, is poised to sell its mobile learning app to U.S. parents, and potentially schools.
Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.