Amazon TenMarks' Departure Offers a Window Into Competitors' Outreach to Districts
When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Curriculum Providers Adjust to Local Control, Digital Takeup
Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.
Education Is the 'Ultimate Consumer Good' in the Asian Country, One K-12 Industry Expert Says
K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.
Ed-Tech Companies Feel Obliged to 'Walk the Talk' When It Comes to Job Flexibility
An education company leads a list of businesses with the most remote workers, and the industry shows strong signs of growing interest in this employment option.
Three K-12 Leaders Roamed The Floor, and Brought Back These Candid Reviews
EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.
Increases in Funding May Not Result in New Purchases in Many School Systems
Many states are approving increases in funding for schools, but some districts are wary of adding new programs and services, despite the monetary influx.
Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
Ed-Tech Companies That Rely on Collecting Student Data Are Being Forced to Adjust
Learning analytics companies, vendors selling directly to teachers in the K-12 market, and smaller providers could face challenges complying with the sweeping new policy.
As K-12 Schools Look to 2018-19, Data Priorities for the Future Coming Into Focus
As district leaders use data to drive instruction, they are looking for help to make the numbers more understandable and actionable for educators.
Investors Seek Adaptive Learning Technologies, English-Language Tutoring, and Consumer STEM
Foreign investment presents opportunities to expand reach, but U.S. education businesses should set clear expectations for international deals, experts say.
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