The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
States and school districts are increasingly asking for data analytics tools in their requests for curriculum and assessment products and services.
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.
K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.