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Market Trends

Market Trends
Sept. 2, 2020Sept. 23, 2020

4 Big Shifts the Coronavirus Is Bringing to the Assessment Industry

The Effects of COVID-19 and Remote Instruction Are Changing District Demands for Testing

By Brian Bradley
MB-Market-Trends-Sep-32

The coronavirus has forced a number of assessment providers to place new emphasis on non-testing product lines.

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Market Trends
Aug. 21, 2020Sept. 23, 2020

How Will COVID-19 Permanently Alter the Education Market?

Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts

By David Saleh Rauf
MB-Market-Trends-Aug-20

Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.

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Market Trends
Aug. 6, 2020Aug. 7, 2020

When Is It OK for Companies to Push Back Against a School District Request?

Vendors Have to Know When to Challenge Questionable Demands, and When to Give In

By Malia Rulon Herman
MB-Market-Trends-Aug-6

It’s not unusual for companies to hear requests from districts that the company thinks are misguided. What’s the best response?

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Market Trends
July 30, 2020Aug. 4, 2020

How to Approach International Education Markets In the Coronavirus Era

Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain

By David Saleh Rauf
MB-Market-Trends-July-16

Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.

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Market Trends
July 14, 2020July 17, 2020

How Will COVID-19 Reshape the K-12 Market? We Asked 10 Education Executives

Lessons Learned From School Closures Could Create Dramatic Shifts in the Marketplace, New Opportunities

By Michele Molnar and Brian Bradley
MB-Market-Trends-July-92

Education company officials say COVID-19 will have a long-term impact on product design and quality, innovation, and approaches to equity.

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Market Trends
July 1, 2020July 7, 2020

How Racial Injustice Protests Are Forcing Education Companies to Rethink Their Work

Some District Officials Are Demanding New Resources and New Approaches to Combating Bias

By Michele Molnar and David Saleh Rauf
MB-Market-Trends-B-June-25-V2

K-12 organizations, at the urging of school districts, are re-examining their academic resources and practices to determine whether they’re promoting racial equity and inclusion.

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Market Trends
June 25, 2020June 30, 2020

The Coronavirus Is Reshaping the Out-of-School Education Market. Here’s How

New Demands Have Emerged, Based Partly on the Needs of Parents

By Brian Bradley
MB-Market-Trends-June-25

The disruptions caused by the pandemic are fueling interest in out-of-school programs including in curriculum, technology, and social-emotional supports.

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Market Trends
June 4, 2020June 25, 2020

6 Changes the Coronavirus Is Forcing in the Special Education Market

There's a New Emphasis on Helping Parents and Weaving Accessibility Into Products

By Brian Bradley
MB-K-12-Insider-June-4

COVID-19 is intensifying school districts’ focus on products’ accessibility and tailoring products for use by students with various special needs.

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Market Trends
May 29, 2020May 30, 2020

As Districts Inch Toward Reopening, What Are Their Biggest Social-Emotional Needs?

EdWeek Market Brief's Survey Asked Educators About Their Priorities Supporting Students' Well-Being

By Michele Molnar
MB-Market-Trends-May-28

District leaders see an array of challenges meeting students’ social-emotional learning needs during the COVID-19 era, according the results of a new survey by EdWeek Market Brief.

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Market Trends
May 20, 2020May 23, 2020

How State Curriculum Adoption Cycles Are Being Thrown Off by the Coronavirus

Challenges Staging Reviews, and Funding Concerns, Are Causing Delays in Some Markets. Others Are Rolling Ahead

By Brian Bradley
MB-Market-Trends-May-20

Some states’ curricular materials adoption processes are rolling ahead despite the COVID pandemic, while others are being delayed.

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  • Why Partnerships Between Education Companies Succeed or Fail Feb. 1, 2019
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  • What’s Your Risk Appetite? Education Companies Need to Get the Answer Right Jan. 31, 2019
  • Ed-Tech Startups at FETC Promote Both Mission and Profitability Jan. 31, 2019

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