To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
Ed-tech companies, with the help of trade groups and K-12 organizations, are trying to find ways to make sure their products meet accessibility guidelines for students with special needs.
Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
K-12 market experts examine how Trump’s election, Republican control of Congress, and statehouse results will affect education funding, school choice measures, and the potential impact on ed-tech initiatives.
Chinese schools, particularly those operated privately, are buying a variety of curricular, ed-tech, and online management products, creating opportunities for foreign companies.
U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
What’s the point of trying to make a splash in the charter school market, which represents only a small slice of public school spending?
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.