Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
Determining the Level of Risk You’re Willing to Take Will Help You Make Smart Strategic Decisions
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
New Forms of Online Instruction, Data Analysis, and Great Classroom Resources Are Attractive
New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.
Contracts and Policies Are Becoming More Clear, Experts Say. But Enforcement Is Weak.
States have approved a wave of K-12 data privacy laws over the past few years, but few of those policies outline specific penalties for companies.
Steps Education Companies Can Take to Build Better Relationships With School District Leaders
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.
The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand
The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Getting a Read on Local Priorities, and Connecting With Advisory Committees, Can Open Doors
Getting a good read on local priorities, and connecting with advisory committees, can open doors for a better understanding of what CTE products and services might resonate.
Actionable K-12 intel for business leaders powered by data and original research you can trust.