Now's the Time to Practice Virtual Pitches, Shift Sales Staff Into New Areas, and Explore International Markets
Sales teams needed to make major shifts thanks to coronavirus-related school closures. These tips explain how several companies approached the challenge.
The Scramble Is On to Identify Student Needs -- and Find Enough Devices
School districts are getting more serious about giving every student a laptop or tablet, as devices have become a more critical learning tool amid COVID-19.
Venture Capital-Backed Startups Are Seeking Loans, But They Face Complex Rules
Many companies in the education market are likely to pursue loans through the recent, massive stimulus. But securing that funding is no sure thing.
As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents
Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.
Potential Steep Declines in State, Local Funding Have Implications for Companies in the K-12 Market
School systems are scrambling to make emergency purchases now, while they consider what school closures and potential state cuts will mean in the long term.
How Companies Like McGraw-Hill, Edmentum, Discovery Education and DreamBox Learning Are Pivoting
Education businesses are ramping up technologies for remote work, reassigning workers to different tasks, and keeping an eye on employees’ mental well-being.
More Vendors Are Being Asked to Show Their Products Emphasize Diversity, Inclusion and Avoiding Bias
As districts face the issue of providing an equitable education to all students, our research shows how vendors can play an important role in that mission.
Critics Worry That the Online Retailer's Pricing and Role Stifles Local Competition
Amazon is becoming a mainstay in K-12 procurement, with some districts signing onto its purchasing platforms at the urging of teachers.
Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
States Must Detail Spending on a School-by-School, Per Pupil Level
A requirement in the Every Student Succeeds Act to report financial data in a more granular way could help vendors identify business opportunities.
Actionable K-12 intel for business leaders powered by data and original research you can trust.