Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
New Forms of Online Instruction, Data Analysis, and Great Classroom Resources Are Attractive
New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.
Contracts and Policies Are Becoming More Clear, Experts Say. But Enforcement Is Weak.
States have approved a wave of K-12 data privacy laws over the past few years, but few of those policies outline specific penalties for companies.
Steps Education Companies Can Take to Build Better Relationships With School District Leaders
Education companies can take key steps to build better relationships with school district leaders, including a more personal approach that goes beyond contract obligations.
The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand
The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Getting a Read on Local Priorities, and Connecting With Advisory Committees, Can Open Doors
Getting a good read on local priorities, and connecting with advisory committees, can open doors for a better understanding of what CTE products and services might resonate.
Even When There's No Formal RFP, Education Companies Can Find Creative Ways to Land Contracts
There are many reasons why K-12 districts don’t put out public bids for purchases. But proactive companies can put themselves in a position to win that under-the-radar work, anyway.
Most State Ballot Items Did Not End Up Infusing Public Education With More Money, But Local Items Will Boost Aid
The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
Actionable K-12 intel for business leaders powered by data and original research you can trust.