The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Getting a good read on local priorities, and connecting with advisory committees, can open doors for a better understanding of what CTE products and services might resonate.
There are many reasons why K-12 districts don’t put out public bids for purchases. But proactive companies can put themselves in a position to win that under-the-radar work, anyway.
The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
States and school districts are increasingly asking for data analytics tools in their requests for curriculum and assessment products and services.
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.