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Market Trends

Market Trends
April 15, 2020April 15, 2020

4 Districts’ Quests to Ramp Up 1-to-1 Device Programs in the Coronavirus Era

The Scramble Is On to Identify Student Needs -- and Find Enough Devices

By Brian Bradley
Market-Brief-laptop-April-15

School districts are getting more serious about giving every student a laptop or tablet, as devices have become a more critical learning tool amid COVID-19.

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Market Trends
April 8, 2020April 8, 2020

Education Companies Scrambling to Apply for Feds’ Emergency Relief

Venture Capital-Backed Startups Are Seeking Loans, But They Face Complex Rules

By Brian Bradley
MB-Market-Trends-Apr-7

Many companies in the education market are likely to pursue loans through the recent, massive stimulus. But securing that funding is no sure thing.

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Market Trends
April 2, 2020April 6, 2020

Key Lessons From the Homeschool Market That Matter Now More Than Ever

As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents

By Michelle R. Davis
MB-Market-Trends-Apr-2

Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.

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Market Trends
March 27, 2020April 7, 2020

Coronavirus Upending District Budgets, With Implications for K-12 Companies

Potential Steep Declines in State, Local Funding Have Implications for Companies in the K-12 Market

By Michele Molnar and Brian Bradley
MB-Market-Trends-March-25

School systems are scrambling to make emergency purchases now, while they consider what school closures and potential state cuts will mean in the long term.

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Market Trends
March 20, 2020April 7, 2020

5 Ways Ed. Companies Are Revamping Operations in Response to COVID-19

How Companies Like McGraw-Hill, Edmentum, Discovery Education and DreamBox Learning Are Pivoting

By Michelle R. Davis
MB-Late-Story-March-18-v2

Education businesses are ramping up technologies for remote work, reassigning workers to different tasks, and keeping an eye on employees’ mental well-being.

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Market Trends
March 6, 2020

Districts Are Demanding That Companies Take Equity Seriously

More Vendors Are Being Asked to Show Their Products Emphasize Diversity, Inclusion and Avoiding Bias

By Michele Molnar
Market-Trends-March5

As districts face the issue of providing an equitable education to all students, our research shows how vendors can play an important role in that mission.

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Market Trends
Feb. 27, 2020March 4, 2020

Amazon Is Reshaping Purchasing In Many Districts. Here Are 5 Takeaways

Critics Worry That the Online Retailer's Pricing and Role Stifles Local Competition

By Brian Bradley
Market-Trends-Feb-28

Amazon is becoming a mainstay in K-12 procurement, with some districts signing onto its purchasing platforms at the urging of teachers.

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Market Trends
Feb. 7, 2020Feb. 11, 2020

6 Smart Strategies for Education Companies in Digital Marketing

Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways

By Michelle R. Davis
Market-Trends-Feb-7

New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.

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Market Trends
Jan. 30, 2020Feb. 3, 2020

New Data Reporting Mandate in ESSA Could Open Doors for Savvy Vendors

States Must Detail Spending on a School-by-School, Per Pupil Level

By Brian Bradley
Market-Trends-Jan-28

A requirement in the Every Student Succeeds Act to report financial data in a more granular way could help vendors identify business opportunities.

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Market Trends
Jan. 17, 2020Jan. 17, 2020

Where Education Company CEOs Get Their Best Ideas

Inspiration Comes From Some Surprising Sources as Leaders Look for an Edge

By Michele Molnar

Top executives in the education sector say they draw inspiration from colleagues, students, interactions with critics of their products, and other industries.

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