U.S. and foreign companies seeking to expand beyond their home markets must form partnerships, overcome cultural differences, and grapple with market complexities.
What’s the point of trying to make a splash in the charter school market, which represents only a small slice of public school spending?
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
What educators find lacking are efficient, actionable tests that maximize instructional time and drive placement decisions, and companies have an opportunity to give them what they want.
Education providers today look for classroom teachers and administrators who can help their businesses with product development, sales, and outreach to schools—not just professional development.
What happens when schools realize that much of the digital content they’re paying for has been underutilized—or untouched—in classrooms?
Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.
Experts see the potential for states to fashion daring new testing models in a variety of areas, including science, arts, and competency-, performance-, and portfolio-based assessments.
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
The Broward County, Fla., school district just spent more than $5 million on a learning management system without ever issuing an RFP for the new technology.