The Projected Growth of Charter Schools Means Future Opportunities for K-12 Businesses
What’s the point of trying to make a splash in the charter school market, which represents only a small slice of public school spending?
Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Some Districts, States Making Big Cuts in the Amount of Testing They Require
What educators find lacking are efficient, actionable tests that maximize instructional time and drive placement decisions, and companies have an opportunity to give them what they want.
Specific Sets of Skills, Strong Grasp of Provider's Mission Are Essential
Education providers today look for classroom teachers and administrators who can help their businesses with product development, sales, and outreach to schools—not just professional development.
District, School Leaders Weigh Options When They See How Software Is Actually Being Used
What happens when schools realize that much of the digital content they’re paying for has been underutilized—or untouched—in classrooms?
Policies Vary, But Vendors Could Face Decisions on Pricing, Marketing Strategy
Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.
New Law Could Lead to Experimentation in Science, and Performance-Based Tests
Experts see the potential for states to fashion daring new testing models in a variety of areas, including science, arts, and competency-, performance-, and portfolio-based assessments.
Keep in Mind That the Vast Majority of the Nation's School Districts Have Fewer Than 2,500 Students
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
Broward County, Fla., takes a strikingly different approach to buying educational technology
The Broward County, Fla., school district just spent more than $5 million on a learning management system without ever issuing an RFP for the new technology.
The Federal Education Law Emphasizes Ongoing Professional Training Options Beyond 'Sit-and-Get' for Educators
The sweeping new federal education law calls for ongoing, personalized, and collaborative professional development options, which will put pressure on districts, and K-12 providers.
Actionable K-12 intel for business leaders powered by data and original research you can trust.