A lot of people use the phrase “it’s a journey” to describe the process of a startup. Me included. The problem is that we all pretend like the “journey” of a startup like strolling up one of the hills of San Francisco. In fact, the “journey” is more like being dropped off in Wrangell-St. Elias National Park, in Alaska, and needing to find your way to the top of a specific mountain. Without a map.

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