As an IT engineer I always felt like I was a cog in the machine. I continually asked myself how it could be that one person could make any difference to the bottom line. The lack of a satisfactory answer to that question was one of my primary motivations for becoming an entrepreneur.

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Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.

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I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.

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