As an IT engineer I always felt like I was a cog in the machine. I continually asked myself how it could be that one person could make any difference to the bottom line. The lack of a satisfactory answer to that question was one of my primary motivations for becoming an entrepreneur.
This week I take a moment to remind us all how this whole thing usually ends up: Most startups fail.
With an ed-tech startup there are a lot of less exciting, but necessary moments in between the headline-setting, gold-medal events.
When creating an ed-tech startup, getting the idea is the easy part. But understanding how to conceptualize and execute the idea requires constant goal-setting and focus on the next step.
One of the fun parts about starting a company and creating a product is creating a brand identity for the product. And a logo. Before you set out to have a logo designed, make a resolution to get clear on your purpose as a business and what message you want to convey.
This is a post about fundraising. The one I have to write because everyone’s expecting me to write it. The one I wouldn’t write if I could avoid it because I think it’s the wrong thing to focus on publicly.
Managing a startup is challenging. I’m learning how to hire people, how to manage a team, and how to foster collaboration among people who don’t necessarily share the same physical space.
A year ago, there were two of us at Edthena.
Last night, there were four of us here in San Francisco at our first holiday-party-type get together.
Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.