In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.
As a startup, naming your product is one of the most difficult decisions you’ll make. While you’ll work to control the message around your brand, it may ultimately take on a life of its own.
Deciding to participate in any incubator or accelerator program is a tough decision with many factors. Autism Expressed had to make a difficult choice.
Last week I realized I’m guilty of trying to serve two masters: customers and users.
Sometimes a banner week means big news. Sometimes a banner week literally means…
The process of building a company includes building a team. Sometimes people join. Sometimes people leave. Regardless of how they leave, it’s called termination in the eyes of the human-resources-type folks of the world. Termination. It’s such a harsh sounding term. For the past three months, we had the pleasure of having a Finnish intern…
I have been wearing many hats, sometimes more than one at a time, meaning I need to manage my time and prioritize tasks more than ever.
The specific mechanics of a sales process and selling can be learned. The traits of someone good at selling can be demonstrated from past experiences other than selling. And, at the end of the day, a high-performing teacher is a good salesperson. She stands in front of students each day selling not only the lesson objective but the vision for all her students to achieve and get value from the experience.
As a special education teacher working with students with autism in the Philadelphia School District, I feel confident in my ability to help my students develop the skills they need. But two years ago, I ventured into the world of business–one I didn’t know at all.
An introduction to Adam Geller and his startup, Edthena, for the “Ed Tech From the Ground Up” series and blog. Plus an explanation of why Justin Bieber is in the headline.