Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
I was on a plane with a front-row seat to a multiple-minute melodrama about averting crisis in the air. In my view, the situation and how to handle it was simple. But the process airline employees took to get there was quite complicated. Compared to decision-making procedures in a startup, it was almost comical.
To grow an ed-tech startup, you have to know your market. Conversations with the various players involved are invaluable. Use the information gathered to organize talking points based on what is important to each of the players on your radar screen.
As a startup founder, you’ll only work on days of the week that end in y.
Monday. Tuesday. Wednesday. Thursday. Friday. Saturday. Sunday.
The fourth day of this work week is Thanksgiving. Even though some might argue that “holiday” fits the “y” rule, I’ll be taking that day off.
A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.
In some respects, the challenge of naming your product is akin to an elementary-school-style Mad Libs. The list of possibilities when you begin is unlimited. Literally.
As a startup, naming your product is one of the most difficult decisions you’ll make. While you’ll work to control the message around your brand, it may ultimately take on a life of its own.
Deciding to participate in any incubator or accelerator program is a tough decision with many factors. Autism Expressed had to make a difficult choice.
Last week I realized I’m guilty of trying to serve two masters: customers and users.
Sometimes a banner week means big news. Sometimes a banner week literally means…
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.