Three ESSA Catchphrases Your Digital-Content Marketing Material Needs Now

Educators Are Looking for References to Certain Key Concepts in the New Federal Law

Director, Research Center

District leaders place different values on seeing ESSA-focused terms like “evidence-based,” “universal design for learning,” and “nonacademic” factors in digital content providers’ marketing materials, according to a new, proprietary Education Week Research Center survey.


About Our Research: Edweek Market Brief members enjoy access to the Education Week Research Center’s proprietary surveys of our nationwide audience, as well as original analyses of data collected in partnership with other organizations.

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