Tracking Why ‘Incumbent’ K-12 Companies Hold a Competitive Edge Over Newcomers

Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders

Survey Analyst

Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.


About Our Research: Edweek Market Brief members enjoy access to research they need to make critical business decisions. This includes findings from proprietary surveys conducted by the Education Week Research Center of our nationwide audience of K-12 administrators and teachers, and original analyses of data collected in partnership with other organizations.

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