What Causes Districts to Make the Leap From Free to Paid Products?

An EdWeek Market Brief Survey Reveals Different Factors Motivating the Switch

Managing Editor

Offering free products is one way that education companies have tried to pry open the door to building relationships with school districts during the chaos of the COVID-19 era.

And it’s not an isolated tactic used by a company here or there. About two-thirds of K-12 businesses have made free or discounted versions of what…

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