The Zoom Behavior That Dooms Education Company Sales Pitches

An EdWeek Market Brief Survey Asked District Officials About Their Expectations for Online Meetings With Vendors

Staff Writer

Virtual meetings, whether held using Zoom or other platforms, have helped open doors when it comes to how schools do business, allowing them to connect with education companies around the world.

But for vendors looking to sell to schools, this new way of communicating brings higher expectations — requiring solid preparation and online etiquette, the…

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